The Business Model Innovation of ICT-enabled Poverty Alleviation Platform

Abstract

Abstract:

ICT-enabled platform ecosystem has been the focus of practice and research in recent years. When its business model extends to the bottom pyramid market with multiple market levels and imperfect system, platform enterprises achieve the goal of reducing poverty and improving social affluence by innovating business model through three mechanisms:universal connection, interface reconstruction and compound provision. Universal connectivity enables platform enterprises to build a self-centered and widely covered ecosystem. Interface reconfiguration enables effective integration and creative use of various resources in ecosystems therefore value co-creation is possible. Composite provision can bring diverse values to ecosystem participants and thus sustain their participation in the system. Through on-the-spot investigation and follow-up interviews, combined with business model innovation, ecosystem, BoP and ICT empowerment theory,this paper uses case analysis method to summarize three strategies of poverty alleviation platform's business model innovation in BoP region:universal connection, interface reconstruction and composite innovation, and the principles that must be followed in practice.

Key words: ICT empowerment, business model, universal connection, interface reconfiguration, compound provision

Yi Famin, Zhu Jie. The Business Model Innovation of ICT-enabled Poverty Alleviation Platform[J]. , 2019, 31(7): 123-132.

References

[1] 汪寿阳,敖敬宁,乔晗,等. 基于知识管理的商业模式冰山理论[J]. 管理评论, 2015,27(6):3-10
[2] Heeks R. ICT4D 2016:New Priorities for ICT4D Policy, Practice and WSIS in a Post-2015 World[C]. Developing Informatics Working Paper Series, Manchester, UK:Institute for Development Policy and Management, 2015
[3] Smith M., Elder L. Open ICT Ecosystems Transforming the Developing World[J]. Information Technologies & International Development, 2010,6(1):65-71
[4] Spence R., Smith M. L. ICT, Development, and Poverty Reduction:Five Emerging Stories[J]. Information Technologies & International Development, 2010,6(2):11-17
[5] Thompson M. ICT and Development Studies:Towards Development 2.0[J]. Journal of International Development, 2008,20(6):821-835
[6] Majchrzak A., Rice R. E., Malhotra A., et al. Technology Adaptation:The Case of a Computer Supported Interorganizational Virtual Team[J]. MIS Quarterly, 2000,24(4):569-600
[7] Von Hippel E., Von Krogh G. Open Source Software and the ‘Private-Collective’ Innovation Model:Issues for Organization Science[J]. Organization Science, 2003,14(2):209-223
[8] Barki H., Pinsonneault A. The Construct of Organizational Integration:A Research Framework and its Application to Enterprise Systems Research[J]. Organization Science, 2005,16(2):165-179
[9] Thompson J. D., Macmillan I. C. Business Models:Creating New Markets and Societal Wealth[J]. Long Range Planning, 2010,43(2-3):291-307
[10] Heeks R. Development 2.0:Transformative ICT-Enabled Development Models and Impacts[D]. Center for Development Informatics, The University of Manchester, UK, 2010
[11] Smith M. L., Elder L., Emdon H. Open Development:A New Theory for ICT4D[J]. Information Technologies & International Development, 2011,7(1):3-9
[12] Heeks R. ICT4D 2.0:The Next Phase of Applying ICT for International Development[J]. Computer, 2008,41(6):26-33
[13] Kendall J., Maurer B., Machoka P., et al. An Emerging Platform:From Money Transfer System to Mobile Money Ecosystem[J]. Innovations, 2012,6(4):49-64
[14] Srivastava S. C., Shainesh G. Bridging the Service Divide Through Digitally Enabled Service Innovations:Evidence from Indian[J]. Mis Quarterly, 2015,39(1):245-267
[15] Jha S. K., Pinsonneault A., Dubé L. The Evolution of an ICTPlatform-enabled Ecosystem for Poverty Alleviation:The Case of EKUTIR[J]. Mis Quarterly, 2016,40(2):431-445
[16] Leong C., Pan S. L., Newell L., et al. The Emergence of Self-organizing E-commerce Ecosystems in Remote Villages of China:A Tale of Digital Empowerment for Rural Development[J]. Mis Quarterly, 2016,40(2):475-484
[17] Njihia J. M., Merali Y. The Broader Context for ICT4D Projects:A Morphogenetic Analysis[J]. MIS Quarterly, 2013,37(3):881-905
[18] Nambisan. Industry Technical Committees, Technological Distance, and Innovation Performance[J]. Research Policy, 2013,42(4):928-940
[19] Bhatnagar S., Schware R. Information and Communication Technology in Rural Development:Case Studies from India[D]. SAGE Publications India, Ltd, 2000
[20] Cecchini S., Scott C. Can Information and Communications Technology Applications Contribute to Poverty Reduction? Lessons from Rural India[J]. Information Technology for Development, 2003,10(2):73-84
[21] Dossani R., Misra D. C., Jhaveri R. Enabling ICT for Rural India[D]. Asia-Pacific Research Center, Stanford University, and National Informatics Centre, 2005
[22] Soriano C. R. Exploring the ICT and Rural Poverty Reduction Link:Community Telecenters and Rural Livelihoods in Wu'an, China[J]. The Electronic Journal of Information Systems in Developing Countries, 2007,32(1):1-15
[23] Bourguignon F., Chakravarty S. R. The Measurement of Multidimensional Poverty[J]. The Journal of Economic Inequality, 2003,1(1):25-49
[24] Sen A. K. Poverty:An Ordinal Approach to Measurement[J]. Econometrica,1976,44(2):219-231
[25] Dubé L., Jha S. K., Faber A., et al. Convergent Innovation for Sustainable Economic Growth and Affordable Universal Healthcare:Innovating the Way We Innovate[J]. Annals of the New York Academy of Sciences, 2014,1331(1):119-141
[26] Dubé L., Pingali P., Webb P. Paths of Convergence for Agriculture, Health, and Wealth[J]. Proceedings of the National Academy of Sciences, 2012,109(31):12294-12301
[27] Jha S. K., McDermott J., Bacon G., et al. Convergent Innovation for Affordable Nutrition, Health and Healthcare:The Global Pulse Roadmap[J]. Annals of the New York Academy of Sciences, 2014,1331(1):142-156
[28] Osterwalder A., Pigneur Y., Tucci C. L. Clarifying Business Models:Origins, Present, and Future of the Concept[J]. Communications of the Association for Information, 2005,16(16):751-775
[29] 杜松华,陈扬森,柯晓波,等. "互联网+生态农业"可持续发展——广东绿谷模式探究[J]. 管理评论, 2017,29(6):264-272
[30] Bonnet D. C. L. Nature of the R&D/Marketing Cooperation in the Design of Technologically Advanced New Industrial Products[J]. R & D Management, 1986,16(2):117-126
[31] 欧阳桃花,蔚剑枫. 研发——营销界面市场协同机制研究:"海尔"案例[J]. 管理学报, 2011,8(1):12-18
[32] Zahra S. A., Wright M. Understanding the Social Role of Entrepreneurship[J]. Journal of Management Studies, 2016,53(4):610-629
[33] Ansari S., Munir K., Cregg T. Impact at the ‘Bottom of the Pyramid’:The Role of Social Capital in Capability Development and Community Empowerment[J]. Journal of Management Studies, 2012,49(4):813-842
[34] Margolis J.,Walsh J. Misery Loves Companies:Rethinking Social Initiatives by Business[J]. Administrative Science Quarterly, 2003,48:268-305
[35] 邢小强,仝允恒,陈晓鹏. 金字塔底层市场的商业模式:一个多案例研究[J]. 管理世界, 2011,(10):108-124
[36] Karamchandani A., Kubzansky M., Lalwani N. Is the Bottom of the Pyramid Really for You?[J]. Harvard Business Review, 2011,89(3):107-111
[37] 江积海,李琴. 平台型商业模式创新中连接属性影响价值共创的内在机理——Airbnb的案例研究[J]. 管理评论, 2016,28(7):252-260
[38] Frankenberger K., Weiblen T., Gassmann O. The Antecedents of Open Business Models:anExploratory Study of Incumbent Firms[J]. R & D Management,2014,44(2):173-188
[39] Ritala P., Hyötylä M., Blomqvist K., et al. Key Capabilities in Knowledge-intensive Service Business[J]. Service Industries Journal, 2013,33(5):486-500
[40] Bettencourt L. A., Lusch R. F., Vargo F. A Service Lens on Value Creation:Marketing's Role in Achieving Strategic Advantage[J]. California Management Review, 2014,57(1):44-66
[41] Yin R. K. Case Study Research:Design and Methods[D]. Thousand Oaks, CA:Sage, 2009
[42] Eisenhardt K. M., Graebner M. Theory Building from Cases:Opportunities and Challenges[J]. Academy of Management Journal, 2007,50(1):25-32
[43] Saunders M., Lewis P., Thornhill A. Research Methods for Business Students[M]. Harlow:Pearson Education Limited, 2010
[44] 易法敏. 产业参与、平台协同与精准扶贫[J]. 华南农业大学学报(社会科学版), 2018,17(6):12-21
[45] 卢宝周,谭彩彩,王芳芳. 农村电商生态系统构建过程及机制研究——基于农村淘宝的案例研究[C]. 中国企业管理案例与质性研究论坛, 2017
[46] 王凤彬,王骁鹏,张驰. 超模块平台组织结构与客制化创业支持——基于海尔向平台组织转型的嵌入式案例研究[C]. 中国企业管理案例与质性研究论坛, 2016
[47] Luo Y., Sun J., Wang S. L. Emerging Economy Copycats:Capability, Environment and Strategy[J]. Academy of Management Perspective, 2011,25(2):37-56
[48] Luo Y., Child J. A Composition-Based View of the Firm Growth[J]. Management and Organization Review, 2015,11(3):379-411
[49] 廖建文,施德俊. 从"连接"到"联结":商业关系的重构,竞争优势的重建[J]. 清华管理评论, 2014,(9):24-36
[50] 罗珉,任丽丽. 组织间关系:界面规则的演进与内在机理研究[J]. 中国工业经济, 2010,(1):84-93
[51] 易法敏,耿蔓一. 农户电商融资选择行为分析[J]. 华南农业大学学报(社会科学版), 2018,17(1):94-103
[52] 陆亚东,孙金云. 中国企业成长战略新视角:复合基础观的概念、内涵与方法[J]. 管理世界, 2013,(10):106-117
[53] Sammarra A., Biggiero L. Heterogeneity and Specificity of Inter-Firm Knowledge Flows in Innovation Networks[J]. Journal of Management Studies, 2008,45(4):800-829
[54] Belderbos R., Carree M., Lokshin B. Cooperative R&D and Firm Performance[J]. Research Policy, 2004,33(10):1477-1492
[55] Dahan N. M., Doh J. P., Oetzel M., et al. Corporate-NGO Collaboration:Co-creating New Business Models for Developing Markets[J]. Long Range Planning, 2010,43(2):326-342
[56] 杜松华,徐嘉泓,罗子婵,等. 金字塔底层可持续商业模式构建分析——基于粤东北地区的多案例研究[J]. 管理评论, 2018,30(9):292-304
[57] 万倩雯,卫田,刘杰. 弥合社会资本鸿沟:构建企业社会创业家与金字塔底层个体之间的合作关系——基于京东农村电商的单案例研究[C]. 中国企业管理案例与质性研究论坛, 2018