Exploring the Construction Mechanism of “the Longping Way”——A Case Study Based on Grounded Theory

Abstract

Abstract:

This paper takes Longping Hi-tech as the research object to study the process and mechanism of the construction of "the Longping Way", tries to provide reference for the construction of other enterprises' cultural system, and complements the theory of enterprise culture based on practice. Longping Hi-Tech culture system is based on the spirit of academician Yuan Longping, in the framework of corporate culture theory, through the staff interviews, seminars, questionnaires and video and other methods to obtain material and data, based on the grounded theory of data analysis, refining a series of ideas and cultural factors, and by the sublimation of numbers and concepts, this paper forms a systematic, comprehensive concept culture system. More importantly, through the analysis of the saturation of the grounded theory, we find an important concept neglected in the traditional enterprise culture theory:the Enterprise Culture Character——"rice" culture. Based on the case practice and theoretical framework, the paper deduces the multi-level structure model of enterprise culture, and further expands the enterprise culture theory. The research holds that many famous enterprises in China use the concept of "enterprise culture character" as the core enterprise culture, and the concept of "enterprise culture character" is becoming an increasingly important core connotation in the enterprise culture system. The research results have far-reaching significance to the cultural construction of Chinese enterprises.

Key words: enterprise culture character, corporate culture multi-level structure model, grounded theory, theoretical saturation

Liu Fanglong, Qiu Weinian, Wu Nengquan, Zeng Chuhong. Exploring the Construction Mechanism of “the Longping Way”——A Case Study Based on Grounded Theory[J]. , 2019, 31(6): 289-304.

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