A Study on New Venture Business Model Schema Evolution Process and Mechanism through the Lens of Bricolage

Abstract

Abstract:

As a core concept in business model research from the perspective of cognition, business model schema is receiving more and more attention. Existing literature focuses on its connotation, origin and consequences, but seldom pays attention to its dynamics. Through the lens of bricolage, this paper analyzes a new venture case to inquire business model schema evolution and the underlying mechanisms during this process. We find that, first, business model schema evolution is the result of bricolage of various internal and external concept elements; second, business model schema evolution exhibits four patterns, ie., patching, elaborating, coasting and trimming; third, by using cognitive and behavioral mechanism, bricolage combines knowledge resources originated from internal and external sources, which leads to the evolution of business model schema.

Key words: New venture, business model schema, bricolage, evolution, case study

Zhang Jingwei, Du Xin, Tian Zhikai, He Yiqing. A Study on New Venture Business Model Schema Evolution Process and Mechanism through the Lens of Bricolage[J]. , 2019, 31(6): 213-224.

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