The Curvilinear Relationship between Virtual Job Community Interaction and Job Search Intention: Moderating Effects of Employer Brand

Abstract

Abstract:

Based on asymmetric information theory and prospect theory, this study examines the possibility of a curvilinear relationship between virtual job community interaction and job-search intention, and the moderating effects of employer brand. Using survey questionnaires from 394 job seekers, the hierarchical regression concludes that the inverted U-shaped curvilinear relationship between virtual job community interaction and job-search intention is significant; specifically, when virtual job community interaction is at a moderate level rather than at a very low or very high level, and job seekers exhibit more job-search intention. In addition, the result reveals that such curvilinear patterns only exist when employer brand is low, and the relationship between virtual job community interaction and job-search intention is linear and positive when employer brand is high. This study provides a theoretical explanation for the previous inconsistent findings and also it provides a positive practical guidance for enterprises to construct a better virtual job community.

Key words: virtual job community interaction, job-search intention, employer brand, curvilinear relationship

Zhang Liangting, Zhang Lanxia, Fu Yaran. The Curvilinear Relationship between Virtual Job Community Interaction and Job Search Intention: Moderating Effects of Employer Brand[J]. , 2019, 31(6): 160-168.

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