Study on the Mechanism and Path of CSR Influencing Virtual Operation Strategy

Abstract

Abstract:

Choosing the typical enterprise cases, resorting to the normative Classical Grounded Theory, and combining the cognitive map, this paper attends to explore how the Corporate Social Responsibility(CSR) influences virtual operation strategy. From the view of CSR, the paper integrates the process of social, organizational, and individual factors influencing the virtual operation strategy in primary and mature development stages of a company. In the research process, the theoretical facts of CSR's individual level merging and displaying the social level,organizational level and individual level are considered as the main dimension to directly influence strategy. So, the influencing factors and mechanism are composed of the vivid qualitative model and its factor model, the mathematical idea of spatial vector is utilized and the effect path function is formulated to identify the effect process. Finally, the qualitative model and quantitative model offer a theoretical framework for potential large sample empirical research in the future. The conclusion lays a theoretical foundation for further research of the related issues about CSR and virtual operation strategy.

Key words: Classical Grounded Theory, virtual operation strategy, corporate social responsibility, individual influencing factors, influence mechanism and paths

Heng Liang, Jia Xudong, He Guangyuan, Li Fei. Study on the Mechanism and Path of CSR Influencing Virtual Operation Strategy[J]. , 2018, 30(9): 174-185.

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