Effects of Pro-incubator Resource Search on Seed Project Development Fuzzy Front-end Performance: The Mechanism of Contingency in Perspective of Adaptive Behavior

Abstract

Abstract:

Fuzzy front end (FFE) is the research frontier of new product development in recent years, but how to improve FFE performance is still unknown. Based on the External Search Theory, the paper analyses the influence of Pro-incubator resource search (pro-incubator internal resource search and network resources search) on seed project development FFE performance. Then from the adaptive behavior perspective and based on configuration theory, it discusses the moderating rule of environment dynamic (the speed and amplitude of environment change) under "environment-behavior" paradigm. Using 288 seed projects as sample to do an empirical regression analysis, this paper finds that:pro-incubator resource search has a positive impact on incremental innovation project development FFE performance; pro-incubator internal resource search has an inverted U-shaped impact on radical innovation project development FFE performance, and pro-incubator network resource search has a positive impact on that. The speed of environment change enhances the impact of pro-incubator internal resource search on incremental innovation project development FFE performance, but it weakens the impact of pro-incubator resource search on radical innovation project development FFE performance. And the amplitude of environment change weakens the impact of internal resource on incremental innovation project development FFE performance, but it enhances the impact of network resource search on radical innovation project development FFE performance.

Key words: resource search, FFE performance, environment dynamic, adaptive behavior, novelty

Hu Haiqing, Zhang Yingying. Effects of Pro-incubator Resource Search on Seed Project Development Fuzzy Front-end Performance: The Mechanism of Contingency in Perspective of Adaptive Behavior[J]. , 2018, 30(8): 102-114.

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