The Impact of Entrepreneurial Platform's Empowerment on Entrepreneurial Performance:A Case Study Based on “Haier + Thunderobot”

Abstract

Abstract:

As there is not enough literature explaining how entrepreneurial platform's empowerment affects entrepreneurial performance, this paper selects "Haier + Thunderobot" as the research object and uses case study method to construct a theoretical model for the impact of entrepreneurial platform's empowerment on innovation performance. The study finds that:①Entrepreneurial platform's empowerment for start-ups consists of five aspects, i.e. structure empowerment composed of rights to information, rights to opportunity and rights to resources, leadership empowerment composed of delivering experience, solving problems and improving abilities, psychological empowerment composed of control, influence and self-efficacy, resource empowerment composed of resource identification, resource acquisition and resource utilization, as well as culture empowerment composed of fans culture, interactive culture, share culture and innovative culture. ②Excellent user experience brings increase in number of users, user viscosity and R&D efficiency, while users' negative comments would be able to inspire and promote the R&D of the product, thus effectively promoting sales volume, income, capital valuation and financing ability and finally, entrepreneurial performance has been improved. The implication of this paper is that the entrepreneurial platform empowers start-ups, in addition to offering management and incentive. Empowerment from multi-dimensional perspectives can promote the impact of entrepreneurial platform on the entrepreneurial performance. The user oriented competitiveness index is suitable for the evaluation of entrepreneurial performance based on Internet entrepreneurial platform. A detailed understanding of users' negative comments plays an important role on the improvement of start ups' competitiveness.

Key words: entrepreneurial platform, empowerment, entrepreneurial performance, case study

Zhou Wenhui, Li Bing, Zhou Yifang, Chen Lingzi. The Impact of Entrepreneurial Platform's Empowerment on Entrepreneurial Performance:A Case Study Based on “Haier + Thunderobot”[J]. , 2018, 30(12): 276-284.

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