The Influence of Trust Climate to User Engagement:Based on the Perspective of the Value Co-creation Theory in the Sharing Economy Mode

Abstract

Abstract:

Sharing economy model makes customer engagement turn into user engagement. Firstly, from value co-creation of sharing economy perspective, this paper proposes an integrative description for synthesizing the self-determination sense and co-creation citizenship behavior in the user engagement. Next we build a model of the influence of trust climate on user's engagement. Finally, the present empirical research based on 414 data of the travel sharing platform's users show that:in the user engagement the psychological dimension has positive influence on the behavioral dimension, that is, the self-determination sense of user which include perceived autonomy, perceived competence and perceived relatedness has positive impact on the co-creation citizenship behavior; trust climate has positive effect on self-determination sense of user and facilitate the co-creation citizenship behavior of user; self-determination sense plays an intermediary role in the relationship between the trust climate and co-creation citizenship behavior, while there is no significant difference between the intermediary effect of the perceived autonomy, perceived competence and perceived relatedness.

Key words: sharing economy, user engagement, value co-creation, trust climate

Yang Xuecheng, Tu Ke. The Influence of Trust Climate to User Engagement:Based on the Perspective of the Value Co-creation Theory in the Sharing Economy Mode[J]. , 2018, 30(12): 164-174.

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