Study on Provision Model Choices, Price and Advertising Level for Operators' Online Video Content

Abstract

Abstract:

How to choose video content provision models, content price and advertising level always is an issue which online video operators need to deal with. The paper analyzes differentiated quality optimal content provision model, content price and optimal advertising level between two operators. The results show that low-quality operators only provide ad-sponsored free content model, which serves low-type user and gain profits, and the high-quality operators only provide payment-based content models, which serves high-type user and gain profits in equilibrium.

Key words: online video operators, content provision model, price, advertising level

Tan Deqing, Li Ziqing. Study on Provision Model Choices, Price and Advertising Level for Operators' Online Video Content[J]. , 2017, 29(4): 91-97.

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