An Analysis of the Transmission Mechanism from Social Network to Individual Entrepreneurial Intentions

Abstract

Abstract:

Some scholars agree that the individual entrepreneurial intention is related to the quantity of entrepreneurial resources while others take it for granted that the ability and the trait of entrepreneur play an important role in the formation of entrepreneurial intention. In order to give an analysis to the mechanism from social network to individually entrepreneurial intention, in this paper, we manage to integrate the two points by constructing a conceptual model including the mediating effect of opportunity recognition and the moderating effect of self-efficacy. Furthermore, this model is verified by hierarchical regression analysis based on the data of 174 questionnaires. The result shows that social network is positive to the individual entrepreneurial intention and entrepreneurial opportunity recognition has a mediating effect to this process and especially a full mediating effect to the relationship between network place and entrepreneurial intention. At the same time, self-efficacy has a positive moderating effect to this intermediary effect. This analysis has an outstanding enlightenment on the relative theory and has something significant on the cultivation practice of entrepreneurial intention.

Key words: social network, entrepreneurial opportunity recognition, self-efficacy, individually entrepreneurial intention

Liang Qi, Zhang Chun. An Analysis of the Transmission Mechanism from Social Network to Individual Entrepreneurial Intentions[J]. , 2017, 29(4): 59-67.

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