Business Model Innovation of We Media Based on Community Economy——A Case Study of “LuoJi Thought”

Abstract

Abstract:

Since 2012, the We media industry rises rapidly in China and its business models show a flourishing scene. Based on the theory of community economy, this paper analyzes the logic of We media rising, and selects “LuoJi Thought” as a typical case. The iceberg dynamic feedback model is established to study its three business model innovations in order to reveal the key elements of the great commercial success and provide management inspiration for the business innovation in the media industry. The research shows that the environment factor is the tacit knowledge and the driving force of business model innovation; the core of the future business society is the community, and the community economy has gradually become a trend; entrepreneurs' personal charisma plays a key role in the early stages, and the latter relies on the organizational management and the maturity of the business community.

Key words: community economy, We media, business model, LuoJi Thought, iceberg theory

Wu Chao, Rao Jiayi, Qiao Han, Hu Yi, Wang Shouyang. Business Model Innovation of We Media Based on Community Economy——A Case Study of “LuoJi Thought”[J]. , 2017, 29(4): 255-263.

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