Abstract: This paper focuses on entrepreneurial event of farmers. Based on social learning theory, we take self-efficacy of farmers as the antecedent variable affecting entrepreneurship event' occurrence, regard entrepreneurial role model and his/her performance as moderation variables, which will interfere in the relationship between farmers' self-efficacy and entrepreneurship event' occurrence. Based on 300 sample farmers in the outskirt of Beijing, the empirical results show that farmers' self-efficacy has a significantly positive impact on entrepreneurial event' occurrence of farmers; Also, entrepreneurial role model has a significantly positive impact on the relationship between self-efficacy and entrepreneurial event' occurrence of farmers; However, the performance of entrepreneurial role model has a significantly negative impact on the relationship between self-efficacy and entrepreneurial event' occurrence of farmers.

Key words: social learning theory, self-efficacy, entrepreneurial role model, entrepreneurial event