Research on the Identification of Great Opportunities for Innovative Enterprises in Their Sustainable Innovation Process

Abstract

Abstract:

Given the key role that innovation-driven development strategy and opportunities play in innovation-oriented enterprises, this paper points out the importance of identifying key opportunities for innovation-oriented enterprises. Based on this, the paper analyzes the influencing factors of the innovation of innovative enterprises, constructs the hypothesis set of innovation and innovation opportunities of innovation enterprises, puts forward the hypothesis of adjusting behavior of decision maker in opportunity recognition, and uses factor analysis and multiple regression model to innovate opportunity factors hypothesis set and the behavior of the decision maker to verify the role of innovation, and finally derives significant opportunity factors in the innovation process of innovation-oriented enterprises. The research shows that the environmental opportunities and technical opportunities of enterprises have great influence on their potential achievements, and decision makers' decision-making behavior preference plays a role in the identification of the important opportunities of enterprises.

Key words: innovative enterprises, sustainable innovation, great opportunities, identification

Duan Yunlong, Yu Yiyong, Zhang Ying, Liu Yongsong, Yang Lisheng, Zhou Wei. Research on the Identification of Great Opportunities for Innovative Enterprises in Their Sustainable Innovation Process[J]. , 2017, 29(10): 58-72.

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