Research on the Model of Retail Enterprise Ecosystem Based on the Case of FOOK

Abstract

Abstract:

Traditional retail business models put much focus on optimizing information flow and logistics, while pay less attention to capital flow. How to integrate capital flow management with existing business model is becoming the key to enhancing the overall value of retail supply chain. This paper aims to study how a retail enterprise based on information system, logistics system and supply chain finance builds a multilateral transaction platform in order to integrate internal and external resources and capabilities with reasonable transaction structures and the distribution mechanism of the interests. The business model changes from the virtual retail enterprise model to the retail ecosystem enterprise model which achieves the integrated optimization and management of capital flow, information flow and logistics. The results of the case study show that the financing services provided by the third-party supply chain finance platform can effectively shorten the account period of the retail supply chain, and improve the inventory turnover rate and working capital turnover rate of the retail supply chain, and then enhance the profitability. Under the reasonable interest coordination mechanism, risk sharing and management mechanism, financial institutions, supply chain finance platform, suppliers, retail enterprises, franchisees can achieve win-win situation, so as to form a multi-lateral transaction platform where retail enterprise is the core player.

Key words: retail enterprise ecosystem model, supply chain finance, capital flow, transaction platform

Cai Qiang, Wang Shouyang, Tian Xin, Ding Yuzhang, Peng Xiaorong, Luo Chunlin. Research on the Model of Retail Enterprise Ecosystem Based on the Case of FOOK[J]. , 2017, 29(10): 248-257.

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