Research on the Matching Relationship between Servitization Strategy and Organizational Factors in Manufacturers

Abstract

Abstract:

With the shrink of product margins and rise of service economy, more and more manufacturers have begun to implement servitization strategy and change themselves from product providers to service providers. This paper explains the scientific nature of dichotomy of servitization strategy through literature analysis, and defines four key organizational elements related to servitization strategy with depth interview. And then an empirical research based on the data of 258 manufacturers of service transformation proves our opinion and finds that product-centered servitization strategy matches high organizational clarity, high service-oriented corporate values, functional capabilities and system services design and other organizational elements dimensions; customer-centered servitization strategy matches high organizational clarity and separation, high service-oriented corporate values and employee behavior, comprehensive capabilities and integrated design and other organizational elements dimensions. The results provide a theoretical basis and practical guidance for manufacturers' service transformation.

Key words: servitization strategy, organizational elements, match, corporate performance, Gestalt principles

Chen Juhong, Wang Rong, Ma An'ni, Zhang Yaqi. Research on the Matching Relationship between Servitization Strategy and Organizational Factors in Manufacturers[J]. , 2017, 29(10): 168-179.

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