Project Governance Risk Analysis of Service-oriented Manufacturing Based on SNA

Abstract

Abstract:

Globalization makes the interpenetration between services and manufacturing become increasingly apparent. The service-oriented manufacturing will become the basic trends in the global manufacturing industry. China's manufacturing industry is also changing from production-oriented manufacturing to service-oriented manufacturing. Service-oriented manufacturing often involves many different stakeholders whose changes in the structure of the network relationships not only affect the entire network functions, can also affect the behavior of each individual. Therefore, using a reasonable method to characterize and measure the relationship between the stakeholders can reduce the risk of project management. Project governance risks directly affect service-oriented manufacturing operations. Based on the method of Social Network Analysis, this paper builds a social network model of this project governance, analyzes the relationships of project stakeholders' status in the network, the individual behavior and the structure of the network. Moreover, the author does some research on the indexes of density, central potential and centrality and then discusses the effects of network structure on the project governance risks. Research shows that the network status of stakeholders influences individual behavior, so as to change the network structure and affect the status of other stakeholders, which may bring new risks to the project management. According to the results, the authors propose three strategies. Some stakeholders' joint can get more resources and enables them to get closer. A contract can prevent stakeholders from quitting the project to some extent. Customers' participation can reduce project governance risks. Social network analysis can depict the non-linear relationship among stakeholders and provide an effective quantitative tool for the research of service-oriented manufacturing project governance risks.

Key words: social network analysis, project governance, service-oriented manufacturing, riskanalysis

Peng Benhong, Gu Xiaofen, Zhou Qianqian, Wu Baiyu. Project Governance Risk Analysis of Service-oriented Manufacturing Based on SNA[J]. , 2016, 28(2): 25-34.

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