Business Model Updating and Continuous Development: The Case of McDonald's

Abstract

Abstract:

This paper discusses the trading subjects and their resource capabilities, ways of transaction, profit model, etc. of the McDonald's case from the Wei-Zhu Business Model to analyze reasons for the success of McDonald's franchise mode. This paper suggests that the ability of the company to update its business model based on its resource capability and the transaction value is an important reason for its continuous development and the increase of its investment value.

Key words: business model, updating, continuous development, McDonald's

Tan Zhijia, Wei Wei, Zhu Wuxiang. Business Model Updating and Continuous Development: The Case of McDonald's[J]. , 2016, 28(2): 219-229.

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