Research on the Dynamic Value Co-creation in the Sharing Economic Background:A Case Study of the Travel Platform

Abstract

Abstract:

This study focuses on the travel platform and takes Uber for example to describe the value co-creation process of travel platform through depth interviews and workshops, and to identify the key factor which influence value co-creation based on the customer perspective. Then the weights of the influencing factors are analyzed by the analytic hierarchy process. The results of the study show that passenger travel experiences are influenced by three stages, in accordance with the influence from high to low in order:ride, orders, payment; the key value cocreation factors in each stage are as follows:vehicle condition, citizenship behavior, communication and dialogue, participation behavior, interactivity, information sharing and transparency according to the influence from high to low. Finally, based on the theory of service marketing, value co-creation and sharing economic theory, this paper puts forward the framework model of dynamic value co-creation under the background of sharing economy. The significance of this research lies in that it provides a new framework for enterprises to understand the value co-creation process in the sharing economic background, so as to help enterprises to enhance the value of the service system.

Key words: value co-creation, sharing economy, reconstruction, travel platform, key factors

Yang Xuecheng, Tu Ke. Research on the Dynamic Value Co-creation in the Sharing Economic Background:A Case Study of the Travel Platform[J]. , 2016, 28(12): 258-268.

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