Business Model Innovation Based on the Theory of Smiling Curve and the Whole Industry Chain Perspective——A Case Study of Wanda

Abstract

Abstract:

An innovative study about business model innovation of commercial real estate is proposed in this paper based on a combina-tion of theory of smiling curve and the perspective of whole industry chain. Wanda is selected as a case to validate the analytical method-ology based on the theory of smiling curve. A comprehensive investigation about Wanda is conducted through the whole process of tech-nology developing, design of real estate, construction of buildings, marketing, as well as the operation management. Significant extra value is extracted from the reconstruction of smiling curves by an innovative business model deign involving the whole potential industry chain, which contributes to the virtuous cycle of operation as well as the sustainable development of corporations. We hope this paper can be taken as a helpful reference for business model innovations of corporations, especially for the commercial real estate sector.

Key words: business model, smiling curve, Wanda, SWOT analysis

Cui Xiaoyang, Yan Bingqian, Qiao Han, Hu Yi, Wang Shouyang. Business Model Innovation Based on the Theory of Smiling Curve and the Whole Industry Chain Perspective——A Case Study of Wanda[J]. , 2016, 28(11): 264-272.

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