From Physical Value Chain, Value Matrix to Flexible Value Network: Example of Xiaomi Corporation's Social Value Co-creation

Abstract

Abstract:

The social value co-creation mode of Xiaomi Corporation has changed the way how mobile phone corporations create value, which has promoted the development of Internet mobile phone. Based on case studies, this paper proposes that, as the social progress goes further, the convergence of physical value chain and virtual value chain forms the value matrix, and gradually evolves to the flexible value network. The value co-creation mode emerges. The theoretical value of this study lies in the development of the concept of flexible value network, and the management suggestion lies in that it is necessary forthe government to make an adjustment of industry management, and to adapt to the new characteristics of the industry.

Key words: value chain, value matrix, flexible value network, social value co-creation, Xiaomi corporation

Yang Xuecheng, Tao Xiaobo. From Physical Value Chain, Value Matrix to Flexible Value Network: Example of Xiaomi Corporation's Social Value Co-creation[J]. , 2015, 27(7): 232-240.

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