Antecedents and Effects of Extensive Familism Consciousness in Online Brand Community

Abstract

Abstract:

According to the idea of China's family culture and analysis of relevant literature, community members will produce extensive familism consciousness in online brand community, and the consciousness consists of two parts:sense of security and emotional belonging. Using mobile phone brand community for the study, and employing the method of structural equation modeling, this research explores antecedents and consequences of extensive familism consciousness. The results show that interaction between community members have a positive impact on sense of security, but the impact on emotional belonging is not significant; network centrality, system quality and information quality have a positive impact on sense of security and emotional belonging respectively; extensive familism consciousness has a positive impact on the level of loyalty to the community.

Key words: community members interaction, network centrality, extensive familism consciousness, brand community quality, loyalty

Zhao Jianbin, Jing Fengjie. Antecedents and Effects of Extensive Familism Consciousness in Online Brand Community[J]. , 2015, 27(12): 88-98.

References

[1] Muniz A. M., O'Guinn T. C. Brand Community[J]. Journal of Consumer Research, 2001,27(3):412-432
[2] Laroche M., Reza Habibi M., M-O. R., Sankaranarayanan R. The Effects of Social Media Based Brand Communities on Brand Community Markers, Value Creation Practices, Brand Trust and Brand Loyalty[J]. Computers in Human Behavior, 2012,28(5):1755-1767
[3] Algesheimer R., Dholakia U. M., Herrmann A. The Social Influence of Brand Community:Evidence From European Car Clubs[J]. Journal of marketing, 2005,69(3):19-34
[4] 刘新,杨伟文.虚拟品牌社群认同对品牌忠诚的影响[J].管理评论, 2012,24(8):96-106
[5] 周志民,吴群华.在线品牌社群凝聚力的前因与后效研究[J].管理学报, 2013,10(1):117-124
[6] Hur W., Ahn K., Kim M. Building Brand Loyalty Through Managing Brand Community Commitment[J]. Management Decision, 2011,49(7):1194-1213
[7] 杨德睿.在家、回家——冀南民俗宗教对存在意义的追寻[M].香港:香港樹仁大学当代中国研究中心, 2010
[8] 白凯,符国群. "家"的观念:概念视角与分析维度[J].思想战线, 2013,39(1):46-51
[9] Koerner A. F., Fitzpatrick M. A. Toward a Theory of Family Communication[J]. Communication Theory, 2002,12(1):70-91
[10] 陈舜文.台湾民众的家庭价值观与工作态度[J].应用心理研究(台湾), 1999,(4):205-227
[11] Weigel D. J. The Concept of Family:An Analysis of Lay People's Views of Family[J]. Journal of Family Issues, 2008,29(11):1426-1447
[12] Olson D. H., DeFrain J. Marriage and the Family:Diversity and Strengths (3rd ed.)[M]. US:Mayfield Publishing Co., 2000
[13] 方晓义,徐洁,孙莉,等.家庭功能:理论,影响因素及其与青少年社会适应的关系[J].心理科学进展, 2004,12(4):544-553
[14] Lewin F. A. The Meaning of Home Among Elderly Immigrants:Directions for Future Research and Theoretical Development[J]. Housing Studies, 2001,16(3):353-370
[15] 费孝通.乡土中国[M].北京:北京大学出版社, 2012
[16] 陈宏辉.民营企业经营中的泛家族主义文化情结[J].商业经济与管理, 2005,167(9):38-42
[17] 杨国枢.家族化历程、泛家族主义及组织管理[M].台北:远流出版公司, 1998
[18] Newman J. L., Roberts L. R. Concepts of Family Among Children and Adolescents:Effect of Cognitive Level, Gender, and Family Structure[J]. Developmental Psychology, 1993,29(6):951-962
[19] Van der Veen F. The Parents Concept of the Family Unit and Child Adjustment[J]. Journal of Counseling Psychology, 1965,12(2):196-200
[20] 丛中,安莉娟.安全感量表的初步编制及信度、效度检验[J].中国心理卫生杂志, 2004,18(2):97-99
[21] Lee S. H., Cotte J., Noseworthy T. J. The Role of Network Centrality in the Flow of Consumer Influence[J]. Journal of Consumer Psychology, 2010,20(1):66-77
[22] Feeley T. H., Moon S., Kozey R. S. An Erosion Model of Employee Turnover Based on Network Centrality[J]. Journal of Applied Communication Research, 2010,38(2):167-188
[23] Noller P., Fitzpatrick M. A. Communication and Family Relationships[M]. Englewood Cliffs, NJ:Prentice Hall, 1993
[24] Georgi D., Mink M. eCCIq:The Quality of Electronic Customer-to-Customer Interaction[J]. Journal of Retailing and Consumer Services, 2013,20(1):11-19
[25] Bruhn M., Schnebelen S., Schäfer D. Antecedents and Consequences of the Quality of E-Customer-to-Customer Interactions in B2B Brand Communities[J]. Industrial Marketing Management, 2014,43(1):164-176
[26] McNamara N., Stevenson C., Muldoon O. T. Community Identity as Resource and Context:A Mixed Method Investigation of Coping and Collective Action in a Disadvantaged Community[J]. Journal of Community Psychology, 2013,43(5):393-403
[27] Zhang Z. Feeling the Sense of Community in Social Networking Usage[J]. IEEE Transactions on Engineering Management, 2010,57(2):225-239
[28] Lin H. F. Determinants of Successful Virtual Communities:Contributions From System Characteristics and Social Factors[J]. Information & Management, 2008,45(8):522-527
[29] Saeed K. A., Wang Y. H., Yi M. Y. Toward an Integrative Framework for Online Consumer Behavior Research:A Meta-analysis Approach[J]. Journal of Organizational and End User computing, 2003,15(4):1-26
[30] Wu S. C., Fang W. C. The Effect of Consumer-to-Consumer Interactions on Idea Generation in Virtual Brand Community Relationships[J]. Technovation, 2010,30(11):570-581
[31] 薛海波.网络中心性、品牌社群融入影响社群绩效的实证研究[J].当代经济, 2011,(10):74-81
[32] Albanesi C., Cicognani E., Zani B. Sense of Community, Civic Engagement and Social Well-being in Italian Adolescents[J]. Journal of Community & Applied Social Psychology, 2007,17(5):387-406
[33] 沙振权,蒋雨薇,温飞.虚拟品牌社区体验对社区成员品牌认同影响的实证研究[J].管理评论, 2010,22(12):79-88