Research on P2P-Based C2C Credit Evaluation Method

Abstract

Abstract:

With the promotion and popularization of C2C shopping method, how toprotect fair trade from being hurt by malicious comments on needs to be addressed. Currently some credit evaluation mechanisms and techniques have come into being in China, but problems exist in fairness, authenticity and comprehensiveness. This paper proposes an improved credit evaluation model based on P2P model. In view of the fraud, conspiracy, slander and other problems that hide behind malicious comments, we select MATLAB as simulation tool to make a simulation experiment and a comparative analysis. The result proves that the new model is effective in resisting malicious attack by malicious buyers, resisting collusive behavior of malicious traders or teamers and determining whether a trader is honest.

Key words: C2C, malicious evaluation, credit evaluation model

Zhang Chaohui, Liang Hui, Chu Meiling. Research on P2P-Based C2C Credit Evaluation Method[J]. , 2015, 27(12): 50-56.

References

[1] 中国电子商务研究中心.《2012年度中国网络零售市场数据监测报告》[R]. http://www.100ec.cn/zt/2012wlls/, 2013
[2] 中国互联网络信息中心(CNNIC).第31次中国互联网络发展状况统计报告[R]. http://www.cnnic.net.cn, 2013
[3] Zhou S. D., et al. Influencing Factors of Credibility in C2C Ecommerce Web Sites[C]. 2012 International Workshop on Information and Electronics Engineering (IWIEE), 2012
[4] Willy F. Z. Evaluating the Quality of C2C Online Buy and Sell Websites Using Dimensions of E-Quality[C]. Procedia-Social and Behavioral Sciences, 2012
[5] 余智华.Peer-to-Peer信任模型中的恶意行为分析[J].计算机工程与应用, 2007,43(13):18-21
[6] Ye Q., et al. Learning from Other Buyers:The Effect of Purchase History Records in Online Marketplaces[J]. Decision Support Systems, 2013,56(11):502-512
[7] Liu F. M., Li X., Ding Y. S. A Social Network-based Trust-Aware Propagation Model for P2P Systems[J]. Knowledge-Based Systems, 2013,41(12):8-15
[8] Wu F., et al. Reputation Evaluation for Choosing a Trustworthy Counterparty in C2C E-Commerce[J]. Electronic Commerce Research and Applications, 2011,10(2):428-436
[9] Liu W., et al. TrustP2PNet:P2P Social Network with Admission Control Model based on Trust[C]. AASRI Procedia, 2013
[10] Marc S. A., Blas H. Understanding the Effects of P2P Dynamics on Trust Bootstrapping[J]. Information Sciences, 2013,236(3):33-55
[11] You W., et al. Reputation Inflation Detection in a Chinese C2C Market[J]. Electronic Commerce Research and Applications, 2011,10(1):510-519
[12] 吴德胜.网上交易中的私人秩序——社区、声誉与第三方中介[J].经济学, 2007,6(3):859-884
[13] 吴德胜.声誉、搜寻成本与网上交易市场均衡[J].经济学, 2008,7(4):1437-1458
[14] 卞佳.基于第三方平台的电子商务信用评价机制研究[D].南京理工大学硕士论文, 2008
[15] 夏国洪.中国电子商务与诚信问题浅识[J].信息网络安全, 2006,65(5):3-7
[16] Wang Y., Vassileva J. Trust and Reputation Model in Peer-to-Peer Networks[C]. Proceedings of IEEE Conference on P2P Computing, 2003
[17] Kamvar S. D., Sehlosser M. T. EigenRep:Reputation Management in P2P Networks[C]. The Twelfth International World Wide Web Conference, 2003
[18] Wang Y., Vassileva J. Bayesian Network-Based Trust Model[C]. Proceedings of IEEE WIC International Conference on Web Intelligence, 2003
[19] Song W. H., Phoha V. V. Neural Network Based Reputation Model in a Distributed System[C]. Proceedings of IEEE International Conference on E-Commerce Technology, 2004
[20] Almenarez F., Marin A., Campo C., et al. PTM:A Pervasive Trust Management Model for Dynamic Open Environments[C]. Proceedings of the 1st Workshop on Pervasive Security, Privacy and Trust, 2004
[21] Song S. S., Hwang K. Fuzzy Trust Integration for Security Enforcement in GRID Computing[C]. Proceedings of the International Symp on Network and Parallel Computing, 2004
[22] He R., Niu J. W., Zhang G. W. CBTM:A Trust Model with Uncertainty Quantification and Reasoning for Pervasive Computing[C]. Proceedings of the 3rd International Symp on Parallel and Distributed Processing and Application, 2005
[23] 窦文,王怀民,贾焰,邹鹏.构造基于推荐的Peer-to-Peer环境下的Trust模型[J].软件学报, 2004,15(4):571-583
[24] 孟魁.虚拟社区环境下信任机制的研究[D].复旦大学博士论文, 2005
[25] Wasserman S. Social Network Analysis:Methods and Applications[M]. Cambridge:Cambridge University Press, 1994