Dynamic Transformation of Business Model in Strategic and Emerging Industries:A Case Study of Solar Photovoltaic Company

Abstract

Abstract:

Applying single explorative case study method, this paper takes a solar photovoltaic company as a case study to explore the transformation of business model(BM) from the dynamic perspective. The study shows that:1) thetransformation of BM is organized into two processes, one is patching that is defined as remapping the BM, the other is reinventing that is defined as reshaped BM; 2) there are two reasons for the transformation:to utilize opportunities and to explore opportunities; the former is to expand related business, the latter is to expand existing business; 3) transactional BM and symbiotic BM are two main types during the periods of transformation, the focus of transactional BM is value exchange and the focus of symbiotic BM is value co-creation. On this basis, the paper constructs a dynamical transformation model of BM by matching transformation process, transformation motivations and types of BM. The paper complements the strategic and emerging industries literature, expands the dynamic study of BM in depth, and can guide the operations and practices of business management.

Key words: strategic and emerging industries, dynamic transformation, business model

Wu Guang, Ouyang Taohua, Yao Tang. Dynamic Transformation of Business Model in Strategic and Emerging Industries:A Case Study of Solar Photovoltaic Company[J]. , 2015, 27(11): 217-230.

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