基于TAM的企业招聘微信特征对雇主吸引力的影响研究

摘要/Abstract

摘要：

在新媒体方兴未艾,企业人才竞争日益激烈的环境下,如何将新媒体的使用与雇主吸引力的提升相结合是目前人力资源管理领域的热点问题。本文从求职者感知角度,基于技术接受模型(TAM),构建企业招聘微信特征对雇主吸引力的影响模型并对其进行实证研究。研究结果显示,招聘微信内容特征中除全面性外,可信性、互动性和趣味性,以及设计特征中的美观性和浏览便利性通过感知有用性和感知易用性最终对雇主吸引力有正向影响。研究结果为企业利用招聘微信提高雇主吸引力提供了理论和实践指导。

关键词: 技术接受模型, 微信特征, 雇主吸引力, 企业招聘

Abstract:

With the popularity of new media and intense talent competition, the way of combining new media usage and employer attractiveness improvement has been a hot topic. This paper develops and tests a model to analyze the impact of characteristics of company recruitment WeChat on employer attractiveness based on technology acceptance model (TAM). The result shows that except comprehensiveness, credibility, interactivity, entertainment, aesthetics and navigational usability have positive impact on employer attractiveness through perceived usefulness and perceived ease of use. Finally, this paper provides some suggestions for companies to improve employer attractiveness through the operation of recruitment WeChat.

Key words: Technology Acceptance Model (TAM), WeChat characteristics, employer attractiveness, company recruitment

杨从杰, 戴巧玲. 基于TAM的企业招聘微信特征对雇主吸引力的影响研究[J]. , 2016, 28(6): 140-149,161.

Yang Congjie, Dai Qiaoling. A Study on the Impact of Characteristics of Company Recruitment We Chat on Employer Attractiveness Based on TAM[J]. , 2016, 28(6): 140-149,161.

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