管理评论

›› 2016, Vol. 28 ›› Issue (2): 25-34.

• 经济与金融管理 • 上一篇    下一篇

基于SNA的服务型制造项目治理风险分析

彭本红1,2, 谷晓芬1, 周倩倩1, 武柏宇1   

  1. 1. 南京信息工程大学经济管理学院, 南京 210044;
    2. 中国制造业发展研究院, 南京 210044
  • 收稿日期:2013-12-13 出版日期:2016-02-28 发布日期:2016-03-01
  • 作者简介:彭本红,南京信息工程大学经济管理学院教授,硕士生导师,博士;谷晓芬,南京信息工程大学经济管理学院硕士研究生;周倩倩,南京信息工程大学经济管理学院硕士研究生;武柏宇,南京信息工程大学经济管理学院硕士研究生.
  • 基金资助:

    国家自然科学基金项目(71263040);江苏省社会科学基金项目(13EYB013);中国制造业发展研究院开放课题项目(SK2013009)

Project Governance Risk Analysis of Service-oriented Manufacturing Based on SNA

Peng Benhong1,2, Gu Xiaofen1, Zhou Qianqian1, Wu Baiyu1   

  1. 1. Nanjing University of Information Science and Technology, Nanjing 210044;
    2. China Institute of Manufacturing Development, Nanjing 210044
  • Received:2013-12-13 Online:2016-02-28 Published:2016-03-01

PDF (PC)

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摘要：

项目成功最大的威胁来自于项目运行中遇到的各种风险,项目治理的风险直接影响服务型制造的运作.利用社会网络分析方法构建了项目治理的社会网络模型,分析了项目利益相关者在网络中的地位、个体行为和网络结构之间的关系,并深入探讨网络结构对项目治理风险的影响.研究表明利益相关者的地位影响个体行为,从而改变网络结构,影响其他利益相关者的地位,给项目治理带来新的风险.根据研究结果,提出了规避项目治理风险的联合策略、契约策略以及顾客价值策略.社会网络分析方法能充分刻画项目利益相关者之间的治理关系,可为服务型制造项目治理风险的研究提供有效的量化工具.

关键词: 社会网络分析, 项目治理, 服务型制造, 风险分析

Abstract:

Globalization makes the interpenetration between services and manufacturing become increasingly apparent. The service-oriented manufacturing will become the basic trends in the global manufacturing industry. China's manufacturing industry is also changing from production-oriented manufacturing to service-oriented manufacturing. Service-oriented manufacturing often involves many different stakeholders whose changes in the structure of the network relationships not only affect the entire network functions, can also affect the behavior of each individual. Therefore, using a reasonable method to characterize and measure the relationship between the stakeholders can reduce the risk of project management. Project governance risks directly affect service-oriented manufacturing operations. Based on the method of Social Network Analysis, this paper builds a social network model of this project governance, analyzes the relationships of project stakeholders' status in the network, the individual behavior and the structure of the network. Moreover, the author does some research on the indexes of density, central potential and centrality and then discusses the effects of network structure on the project governance risks. Research shows that the network status of stakeholders influences individual behavior, so as to change the network structure and affect the status of other stakeholders, which may bring new risks to the project management. According to the results, the authors propose three strategies. Some stakeholders' joint can get more resources and enables them to get closer. A contract can prevent stakeholders from quitting the project to some extent. Customers' participation can reduce project governance risks. Social network analysis can depict the non-linear relationship among stakeholders and provide an effective quantitative tool for the research of service-oriented manufacturing project governance risks.

Key words: social network analysis, project governance, service-oriented manufacturing, riskanalysis