混合社会组织的双重价值创造：基于“制度—资源”互动过程的纵向案例研究

摘要/Abstract

摘要： 基于制度逻辑理论与资源编排理论的双元视角，本研究通过纵向案例研究方法揭示了混合社会组织在不同发展阶段如何获取和利用资源以应对不同的制度逻辑要求，进而实现社会和经济价值创造。研究发现：（1）制度逻辑是混合社会组织采取不同资源管理实践的制度前因；（2）混合社会组织双重价值创造随着组织内部多元制度逻辑和资源管理实践的动态变化而呈现出不同的特点；（3）混合社会组织团队对价值创造结果局限性的反思是推动后续制度逻辑和资源管理实践动态变化的关键因素。本研究拓展了制度逻辑理论与资源编排理论在混合社会组织情境中的运用，构建了“制度逻辑—资源管理—价值创造”的动态演化模型，同时为混合社会组织的可持续价值创造提供了有益启示。

关键词: 混合社会组织, 资源管理, 制度逻辑, 双重价值创造, 纵向案例研究

Abstract: Based on a dual theoretical perspective of resource orchestration and institutional logics, this paper presents a longitudinal single case study on the value creation mechanism of a hybrid social organization. It demonstrates how the organization responds to multiple institutional logics in order to create both social and economic values through resource orchestration at different stages. The main findings are as follows: (1) The hybridity of institutional logics is the key factor that drives hybrid social organizations to adopt different resource management practices; (2) The managerial cognition of organizational goals, as well as the cognition of how to achieve them, serves as the intermediate mechanism in the interaction between institutional logics and resource management. This implies that institutional logics influence organizational resource management practices by shaping managers’ cognition; (3) As organizational resource management practices advance, the hybridity of institutional logics evolves and promotes the renewal of managerial cognition and subsequent resource management, leading to dynamic adjustments in the value creation pattern. By constructing a dynamically evolving model of “institutional logics-resource management-value creation,” this paper not only contributes to a deeper understanding of institutional logic theory and resource orchestration theory in the context of hybrid organizations, but also provides valuable suggestions for hybrid social organizations to achieve sustainable value creation.

Key words: hybrid social organization, resource management, institutional logic, dual value creation, longitudinal case study

尹珏林, 刘玉焕, 胡又心, 杨昕雨. 混合社会组织的双重价值创造：基于“制度—资源”互动过程的纵向案例研究[J]. 管理评论, 2024, 36(10): 260-271.

Yin Juelin, Liu Yuhuan, Hu Youxin, Yang Xinyu. Dual Value Creation in Hybrid Social Organizations: A Longitudinal Case Study of the Interactive Process between Institutional Logics and Resource Management[J]. Management Review, 2024, 36(10): 260-271.

参考文献

[1] 肖红军,阳镇,商慧辰. 混合型组织:概念与类型再探究[J]. 外国经济与管理, 2022,44(1):84-104 Xiao H. J., Yang Z., Shang H. C. Hybrid Organizations: Re-exploration on Concept and Category[J]. Foreign Economics & Management, 2022,44(1):84-104
[2] Di Domenico M., Haugh H., Tracey P. Social Bricolage: Theorizing Social Value Creation in Social Enterprises[J]. Entrepreneurship Theory and Practice, 2010,34(4):681-703
[3] Agarwal N., Chakrabarti R., Prabhu J. C., et al. Managing Dilemmas of Resource Mobilization through Jugaad: A Multi-method Study of Social Enterprises in Indian Healthcare[J]. Strategic Entrepreneurship Journal, 2020,14(3):419-443
[4] Sirmon D. G., Hitt M. A., Ireland R. D., et al. Resource Orchestration to Create Competitive Advantage: Breadth, Depth, and Life Cycle Effects[J]. Journal of Management, 2011,37(5):1390-1412
[5] Sirmon D. G., Hitt M. A., Ireland R. D. Managing Firm Resources in Dynamic Environments to Create Value: Looking Inside the Black Box[J]. Academy of Management Review, 2007,32(1):273-292
[6] Austin J., Stevenson H., Wei-Skillern J. Social and Commercial Entrepreneurship: Same, Different, or Both?[J]. Entrepreneurship Theory and Practice, 2006,30(1):1-22
[7] Litrico J. B., Besharov M. L. Unpacking Variation in Hybrid Organizational Forms: Changing Models of Social Enterprise Among Nonprofits, 2000-2013[J]. Journal of Business Ethics, 2019,159(2):343-360
[8] Shepherd D. A., Williams T. A., Zhao E. Y. A Framework for Exploring the Degree of Hybridity in Entrepreneurship[J]. Academy of Management Perspectives, 2019,33(4):491-512
[9] 肖红军,阳镇. 共益企业:社会责任实践的合意性组织范式[J]. 中国工业经济, 2018,(7):174-192 Xiao H. J., Yang Z. Benefit Corporation: A Desirable Organizational Paradigm for CSR Practice[J]. China Industrial Economics, 2018,(7):174-192
[10] 肖红军,阳镇. 可持续性商业模式创新:研究回顾与展望[J]. 外国经济与管理, 2020,42(9):3-18 Xiao H. J., Yang Z. Sustainable Business Model Innovation: A Review and Prospects[J]. Foreign Economics & Management, 2020,42(9):3-18
[11] Di Domenico M. L., Haugh H., Tracey P. Social Bricolage: Theorizing Social Value Creation in Social Enterprises[J]. Entrepreneurship Theory and Practice, 2010,34(4):681-703
[12] Kullak F. S., Baker J. J., Woratschek H. Enhancing Value Creation in Social Purpose Organizations: Business Models That Leverage Networks[J]. Journal of Business Research, 2021,125:630-642
[13] Thornton P. H., Ocasio W. Institutional Logics and the Historical Contingency of Power in Organizations: Executive Succession in the Higher Education Publishing Industry, 1958-1990[J]. American Journal of Sociology, 1999,105(3):801-843
[14] 程聪. 中国企业跨国并购后组织整合制度逻辑变革研究:混合逻辑的视角[J]. 管理世界, 2020,36(12):127-145 Cheng C. Research on Institutional Logic Transformation of Chinese Firm’s Organization Integration after Cross-border M&A: Based on Hybrid Logic[J]. Journal of Management World, 2020,36(12):127-145
[15] Thornton P. H., Ocasio W., Lounsbury M. The Institutional Logics Perspective: A New Approach to Culture, Structure, and Process[M]. London: Oxford University Press, 2012
[16] 刘玉焕,尹珏林,李丹. 社会企业多元制度逻辑冲突的探索性分析[J]. 研究与发展管理, 2020,32(3):13-24 Liu Y. H., Yin J. L., Li D. An Exploratory Study of Multiple Institutional Logic Tensions in Social Enterprises[J]. R&D Management, 2020,32(3):13-24
[17] Minbaeva D., Muratbekova-Touron M., Nayır D. Z., et al. Individual Responses to Competing Institutional Logics in Emerging Markets[J]. International Business Review, 2021,30(4):101778
[18] 卫田,万倩雯. 基于社会资本的资源拼凑:政府资助期后社会创业企业持续双重价值创造的机制[J]. 管理世界, 2023,39(4):100-119 Wei T., Wang Q. W. Resource Bricolage through Social Capital: How a Government-induced Social Startup Sustains Dual Value Creation after Government Sponsorship[J]. Journal of Management World, 2023,39(4):100-119
[19] 张璐,周琪,苏敬勤,等. 新创企业如何实现商业模式创新?——基于资源行动视角的纵向案例研究[J]. 管理评论, 2019,31(9):219-230 Zhang L., Zhou Q., Su J. Q., et al. How can Entrepreneurial Firms Realize Business Model Innovation?—A Vertical Case Study Based on Resource-focused Action Perspective[J]. Management Review, 2019,31(9):219-230
[20] 林菁菁,张雁鸣,苏敬勤. 从资源拼凑到资源协奏——一个制度情境视角的解释[J]. 管理评论, 2021,33(10):249-262 Lin J. J., Zhang Y. M., Su J. Q. From Resource Bricolage to Resource Orchestration—An Explanation from the Institutional Context Perspective[J]. Management Review, 2021,33(10):249-262
[21] Hota P. K., Mitra S., Qureshi I. Adopting Bricolage to Overcome Resource Constraints: The Case of Social Enterprises in Rural India[J]. Management and Organization Review, 2019,15(2):371-402
[22] Battilana J., Lee M. Advancing Research on Hybrid Organizing-Insights from the Study of Social Enterprises[J]. Academy of Management Annals, 2014,8(1):397-441
[23] Pache A. C., Santos F. Inside the Hybrid Organization: Selective Coupling as a Response to Competing Institutional Logics[J]. Academy of Management Journal, 2013,56(4):972-1001
[24] Zhao E. Y., Lounsbury M. An Institutional Logics Approach to Social Entrepreneurship: Market Logic, Religious Diversity, and Resource Acquisition by Microfinance Organizations[J]. Journal of Business Venturing, 2016,31(6):643-662
[25] Eisenhardt K. M. Building Theories from Case Study Research[J]. Academy of Management Review, 1989,14(4):532-550
[26] Yin R. K. Case Study Research: Design and Methods[M]. London: Sage Publications, 2009
[27] Langley A. Studying Processes in and around Organizations[J]. The Sage Handbook of Organizational Research Methods, 2009,409:429
[28] Cui M., Pan S. L., Newell S., et al. Strategy, Resource Orchestration and E-commerce Enabled Social Innovation in Rural China[J]. The Journal of Strategic Information Systems, 2017,26(1):3-21
[29] 王凤彬,张雪. 用纵向案例研究讲好中国故事:过程研究范式、过程理论化与中西对话前景[J]. 管理世界, 2022,38(6):191-213 Wang F. B., Zhang X. Telling Chinese Stories Well with Longitudinal Case Studies: Process Study Paradigm, Process Theorization and the Prospects of Sino-Western Dialogue[J]. Journal of Management World, 2022,38(6):191-213
[30] Denzin N. K., Lincoln Y. S. Introduction: The Discipline and Practice of Qualitative Research[M]. Thousand Oaks: Sage Publications, 2011
[31] Thornton P. H., Ocasio W. Institutional Logics[M] //Greenwood R., Oliver C., Suddaby R., et al. (Eds.) The Sage Handbook of Organizational Institutionalism. Thousand Oaks: Sage Publications, 2008
[32] Besharov M. L., Smith W. K. Multiple Institutional Logics in Organizations: Explaining Their Varied Nature and Implications[J]. Academy of Management Review, 2014,39(3):364-381
[33] Zhao E. Y., Lounsbury M. An Institutional Logics Approach to Social Entrepreneurship: Market Logic, Religious Diversity, and Resource Acquisition by Microfinance Organizations[J]. Journal of Business Venturing, 2016,31(6):643-662
[34] Clough D. R., Fang T. P., Vissa B., et al. Turning Lead into Gold: How do Entrepreneurs Mobilize Resources to Exploit Opportunities?[J]. Academy of Management Annals, 2019,13(1):240-271
[35] King B. G., Pearce N. A. The Contentiousness of Markets: Politics, Social Movements, and Institutional Change in Markets[J]. Annual Review of Sociology, 2010,36(1):249-267
[36] Lazzarini S. G. The Nature of the Social Firm: Alternative Organizational Forms for Social Value Creation and Appropriation[J]. Academy of Management Review, 2020,45(3):620-645