竞争经验、竞争复杂性与市场绩效——基于红皇后效应理论

摘要/Abstract

摘要： 红皇后竞争理论认为企业过去的竞争经验会影响企业的生存状况和战略活动，从而对企业的发展产生深刻影响。本文选取了我国37家家电行业上市公司为研究样本，研究了这些企业2013—2017年间的竞争经验对竞争复杂性的影响，并探究了竞争复杂性对市场绩效的影响；同时考虑了企业内部因素——高管团队异质性对竞争经验与竞争复杂性关系的调节作用以及企业外部因素——行业增长对竞争复杂性与市场绩效关系的调节作用。本文的研究结论如下：竞争经验与竞争复杂性之间呈显著的负相关关系；竞争复杂性能显著提高市场绩效；高管团队异质性没有显著调节竞争经验与竞争复杂性之间的关系；行业增长对竞争复杂性与市场绩效的关系没有显著的调节作用。本研究将红皇后进化理论与企业竞争复杂性相结合，是一个重要的研究尝试，拓展了红皇后理论的研究内涵，同时，对企业高层领导者做出合理的战略决策具有指导意义。

关键词: 竞争经验, 竞争复杂性, 市场绩效, 高管团队异质性, 行业增长

Abstract: According to the Red Queen competition theory, the past competitive experience of an enterprises will affect its survival conditions and strategic activities, thus having a profound impact on its development. This paper selects 37 listed companies in China’s home appliance industry as research samples to research the impact of their competitive experience on competitive repertoire complexity during the period of 2013 to 2017 and explore the impact of the competitive repertoire complexity on their market performance. At the same time, we consider the moderating effect of internal factor (i.e., heterogeneity of top management team) on the relationship between competitive experience and competitive repertoire complexity, and the moderating effect of external factor (i.e., industry growth) on the relationship between competitive repertoire complexity and market performance. The conclusions of this paper are as follows: there is a significant negative relationship between competitive experience and competitive repertoire complexity, competitive repertoire complexity significantly promotes market performance, heterogeneity of top management team doesn’t moderate the relationship between competitive experience and competitive repertoire complexity, and industry growth has no significant moderating effect on the relationship between competitive repertoire complexity and market performance. This study makes an important attempt to combine the Red Queen evolution theory with competitive repertoires, expands the research connotation of the Red Queen theory, and has a guiding significance for senior leaders to make reasonable strategic decisions.

Key words: competitive experience, competitive repertoire complexity, market performance, heterogeneity of top management team, industry growth

侯丹, 邓新明, 邱雯韵. 竞争经验、竞争复杂性与市场绩效——基于红皇后效应理论[J]. 管理评论, 2024, 36(4): 207-220.

Hou Dan, Deng Xinming, Qiu Wenyun. Competitive Experience, Competitive Repertoire Complexity and Market Performance—Based on the Red Queen Effect Theory[J]. Management Review, 2024, 36(4): 207-220.

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