认知风格、创业韧性与新创企业的商业模式创新

管理评论 ›› 2023, Vol. 35 ›› Issue (10): 135-145.

认知风格、创业韧性与新创企业的商业模式创新

王玲玲^1,2, 赵文红³, 孔令富^1,2, 熊壮^1,2, 谷盟⁴

1. 郑州航空工业管理学院商学院, 郑州 450046;
2. 航空经济发展河南省协同创新中心, 郑州 450046;
3. 西安交通大学管理学院, 西安 710049;
4. 中国传媒大学经济与管理学院, 北京 100024

收稿日期:2021-11-29 出版日期:2023-10-28 发布日期:2023-11-27
通讯作者: 赵文红（通讯作者），西安交通大学管理学院教授，博士生导师，博士。
作者简介:王玲玲，郑州航空工业管理学院商学院副教授，硕士生导师，博士；孔令富，郑州航空工业管理学院商学院副教授，硕士生导师，硕士；熊壮，郑州航空工业管理学院商学院副教授，硕士生导师，博士；谷盟，中国传媒大学经济与管理学院副教授，硕士生导师，博士。
基金资助:
国家自然科学基金项目(72002206；72002209)；教育部人文社会科学研究规划基金项目(20YJA630097)；河南省哲学社会科学规划项目(2022BJJ104)；河南省软科学研究计划项目(232400411091)；河南省高校人文社会科学研究项目(2023-ZZJH-014)；河南省高校哲学社会科学应用研究重大项目(2023-YYZD-27)；郑州航空工业管理学院科研团队支持计划专项资助（23ZHTD02004）。

Cognitive Style, Entrepreneurial Resilience and Business Model Innovation in New Venture

Wang Lingling^1,2, Zhao Wenhong³, Kong Lingfu^1,2, Xiong Zhuang^1,2, Gu Meng⁴

1. School of Business, Zhengzhou University of Aeronautics, Zhengzhou 450046;
2. Collaborative Innovation Center of Aviation Economy Development, Zhengzhou 450046;
3. School of Management, Xi'an Jiaotong University, Xi'an 710049;
4. School of Economics and Management, Communication University of China, Beijing 100024

Received:2021-11-29 Online:2023-10-28 Published:2023-11-27

摘要/Abstract

摘要： 商业模式创新是新创企业避免同质化竞争，实现生存和快速发展的关键。从认知经验自我理论和扩展-建构理论出发，本文探讨了创业者如何依据不同的认知风格实现商业模式创新的问题，并进一步分析了创业韧性是否及如何影响了认知风格作用发挥的效果。217家新创企业的调研数据表明：直觉认知风格与新创企业商业模式创新之间呈倒U型关系，理性认知风格对新创企业商业模式创新有显著促进作用；创业韧性增强了直觉认知风格与商业模式创新之间的倒U型关系，也增强了理性认知风格与商业模式创新之间的正向关系。研究对指导创业者在高失败率的创业背景下，如何结合不同的认知风格和创业韧性实现商业模式创新有重要启发。

关键词: 直觉, 理性, 商业模式创新, 创业韧性

Abstract: Business model innovation is vital for a new venture to avoid homogeneous competition and obtain competitive advantage. This study explores how entrepreneurs use different cognitive styles to promote business model innovation, and further analyzes whether and how entrepreneurial resilience moderates the roles of cognitive styles. Results from a sample of 217 new ventures demonstrate that intuition has an inverse U-shaped effect, whereas rationality has a positive effect on business model innovation in new venture. Entrepreneurial resilience strengths the inverse U-shaped effect of intuition on business model innovation, and also strengths the positive effect of rationality on business model innovation. This study provides a theoretical support for guiding new ventures to effectively play the role of different cognitive styles to achieve business model innovation under the background of high failure rate.

Key words: intuition, rationality, business model innovation, entrepreneurial resilience

王玲玲, 赵文红, 孔令富, 熊壮, 谷盟. 认知风格、创业韧性与新创企业的商业模式创新[J]. 管理评论, 2023, 35(10): 135-145.

Wang Lingling, Zhao Wenhong, Kong Lingfu, Xiong Zhuang, Gu Meng. Cognitive Style, Entrepreneurial Resilience and Business Model Innovation in New Venture[J]. Management Review, 2023, 35(10): 135-145.

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