多重制度压力下“战略柔性-环境伦理”匹配对企业绿色创新路径的影响——基于模糊集质性比较研究方法

管理评论 ›› 2023, Vol. 35 ›› Issue (9): 116-126.

多重制度压力下“战略柔性-环境伦理”匹配对企业绿色创新路径的影响——基于模糊集质性比较研究方法

陈力田, 吴蕊, 张青, 王书瑶

浙江工商大学工商管理学院, 杭州 310018

收稿日期:2021-10-29 出版日期:2023-09-28 发布日期:2023-10-31
作者简介:陈力田,浙江工商大学工商管理学院副教授,硕士生导师,博士;吴蕊,浙江工商大学工商管理学院硕士研究生;张青,浙江工商大学工商管理学院硕士研究生;王书瑶,浙江工商大学工商管理学院硕士研究生。
基金资助:
浙江省哲学社会科学规划课题（20NDJC099YB）；国家自然科学基金面上项目（71972170）；国家社会科学基金项目（19CGL020）；国家社会科学基金重大项目（20&ZD24）。

The Influence of “Strategic Flexibility-Environmental Ethics” Configuration on Enterprises' Green Innovation Path Under Multiple Institutional Pressures——Based on Fuzzy-set Qualitative Comparative Analysis (fsQCA)

Chen Litian, Wu Rui, Zhang Qing, Wang Shuyao

School of Business Administration, Zhejiang Gongshang University, Hangzhou 310018

Received:2021-10-29 Online:2023-09-28 Published:2023-10-31

摘要/Abstract

摘要： 针对绿色创新过程中企业对制度压力的异质化响应机理不明的研究缺口，本文通过模糊集质性比较研究方法（fsQCA）进行条件组合，识别了企业绿色创新过程中“制度压力-战略柔性-环境伦理”的四种匹配路径类型：被动求生型、趋利避害型、认同应变型和自发变革型路径。研究发现，在趋利避害型和自发变革型路径中，资源柔性和协调柔性互补型联动匹配可响应甚至替代制度压力。在认同应变型路径中，环境伦理可促使企业认同规范压力，并通过与战略柔性的互补联动匹配响应规范压力。在被动求生型绿色创新路径中，规范压力可替代环境伦理和战略柔性，直接促发企业绿色创新。结论揭示了制度压力、战略柔性和环境伦理三者内部及彼此间的联动匹配关系，对制度理论和动态能力理论具有理论意义，且有助于企业绿色创新和政府政策制定。

关键词: 绿色创新路径, 制度压力, 战略柔性, 环境伦理, 模糊集质性比较研究

Abstract: With regard to the research gap of the heterogeneous response mechanism of enterprises to institutional pressure in the process of green innovation, this paper, by employing the fsQCA method, makes an analysis of "strategic flexibility-environmental ethics" configuration mode under multiple institutional pressures, and identifies four types of green innovation path:surviving high pressure, grasping opportunities while avoiding risks, adjusting to changing circumstances, and making spontaneous transformation. The study finds that in the path of grasping opportunities while avoiding risks and the path of making spontaneous transformation, resource flexibility and coordination flexibility can respond to or even replace institutional pressure. In the path of adjusting to changing circumstances, environmental ethics can encourage enterprises to recognize standard pressure and respond to it through complementary configuration with strategic flexibility. In the green innovation path of passive survival, standard pressure can replace environmental ethics and strategic flexibility and directly promote green innovation of enterprises. By revealing the internal and mutual allocation relationships among institutional pressure, strategic flexibility and environmental ethics, this paper contributes to institutional theory and dynamic capability theory, and provides assistence for enterprises to make green innovation and for the government to make policies.

Key words: green innovation path, institutional pressure, strategic flexibility, environmental ethics, fsQCA

陈力田, 吴蕊, 张青, 王书瑶. 多重制度压力下“战略柔性-环境伦理”匹配对企业绿色创新路径的影响——基于模糊集质性比较研究方法[J]. 管理评论, 2023, 35(9): 116-126.

Chen Litian, Wu Rui, Zhang Qing, Wang Shuyao. The Influence of “Strategic Flexibility-Environmental Ethics” Configuration on Enterprises' Green Innovation Path Under Multiple Institutional Pressures——Based on Fuzzy-set Qualitative Comparative Analysis (fsQCA)[J]. Management Review, 2023, 35(9): 116-126.

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