基于静态与动态双重视角下的企业规模、竞争复杂性与市场绩效的关系研究——来自中国家电行业的实证检验

管理评论 ›› 2021, Vol. 33 ›› Issue (12): 284-294.

基于静态与动态双重视角下的企业规模、竞争复杂性与市场绩效的关系研究——来自中国家电行业的实证检验

邓新明, 罗欢, 杨赛凡, 邱雯韵, 舒梅

武汉大学经济与管理学院, 武汉 430072

收稿日期:2018-11-12 出版日期:2021-12-28 发布日期:2022-01-25
作者简介:邓新明,武汉大学经济与管理学院教授,博士生导师,博士;罗欢,武汉大学经济与管理学院硕士研究生;杨赛凡,武汉大学经济与管理学院硕士研究生;邱雯韵,武汉大学经济与管理学院硕士研究生;舒梅,武汉大学经济与管理学院硕士研究生
基金资助:
国家自然科学基金项目（72172106；71872132）

The Correlation among Firm Size, Competitive Complexity and Market Performance Seen from Static and Dynamic Perspectives: An Empirical Study on Chinese Household Appliance Industry

Deng Xinming, Luo Huan, Yang Saifan, Qiu Wenyun, Shu Mei

School of Economics and Management, Wuhan University, Wuhan 430072

Received:2018-11-12 Online:2021-12-28 Published:2022-01-25

摘要/Abstract

摘要： 本文从静态和动态的双重视角出发，研究中国家电行业内不同企业规模与规模变化对竞争复杂性的三个维度（行动多样性、行动变化性和行动新奇性）的影响差异，以及这些行动特点是如何进一步影响市场绩效的。结果显示，企业规模以及规模变化对行动多样性、行动变化和行动新奇具有显著的正向作用，行动多样性、行动变化和行动新奇对市场绩效有显著的正向作用。本文既丰富了动态竞争领域的研究成果，又对中国家电行业内不同规模的企业如何选择合适的竞争策略组合，以及当自身规模发生变化时家电企业应该如何参与竞争等方面具有借鉴意义。

关键词: 企业规模, 企业规模变化, 竞争复杂性, 市场绩效

Abstract: Based on static and dynamic perspectives, this study takes Chinese household appliance industry as the research object and explores the effect of different firm size and firm size change on the competitive complexity's three dimensions (action diversity, action change and action newness) and how the three dimensions further influence the market performance. The results show that firm size and firm size change have significant and positive effects on action diversity, change and newness, and the above three dimensions have significant and positive effects on market performance. This study not only enriches the researches in the field of dynamic competition, but also offers reference for Chinese household appliance firms of different size on how to choose appropriate competitive repertoires strategies, as well as how to participate in the competition when their own size changes.

Key words: firm size, firm size change, competitive complexity, market performance

邓新明, 罗欢, 杨赛凡, 邱雯韵, 舒梅. 基于静态与动态双重视角下的企业规模、竞争复杂性与市场绩效的关系研究——来自中国家电行业的实证检验[J]. 管理评论, 2021, 33(12): 284-294.

Deng Xinming, Luo Huan, Yang Saifan, Qiu Wenyun, Shu Mei. The Correlation among Firm Size, Competitive Complexity and Market Performance Seen from Static and Dynamic Perspectives: An Empirical Study on Chinese Household Appliance Industry[J]. Management Review, 2021, 33(12): 284-294.

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