管理评论

管理评论 ›› 2021, Vol. 33 ›› Issue (11): 84-93.

• 数字化转型 • 上一篇    下一篇

传统企业数字化转型战略的类型识别与转型模式选择研究

王永贵1, 汪淋淋2   

  1. 1. 首都经济贸易大学中国ESG研究院, 北京 100070;
    2. 对外经济贸易大学国际商学院, 北京 100029
  • 收稿日期:2020-09-17 出版日期:2021-11-28 发布日期:2022-01-12
  • 通讯作者: 王永贵(通讯作者)，首都经济贸易大学中国ESG研究院研究员，工商管理学院教授，博士生导师，博士。
  • 作者简介:汪淋淋，对外经济贸易大学国际商学院博士研究生。
  • 基金资助:
    国家自然科学基金重点项目（72032004）；国家杰出青年科学基金项目（71725003）；对外经济贸易大学研究生科研创新基金项目（202156）。

The Typology of Digital Transformation Strategies and the Choice of Transformation Modes of Traditional Firm

Wang Yonggui1, Wang Linlin2   

  1. 1. Environmental, Social and Governance Institute, Capital University of Economics and Business, Beijing 100070;
    2. School of Business, University of International Business and Economics, Beijing 100029
  • Received:2020-09-17 Online:2021-11-28 Published:2022-01-12

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摘要： 数字化转型战略和转型模式的选择，是企业数字化转型研究的核心问题。但传统企业的数字化转型实践却不容乐观，如何选择数字化转型战略和数字化转型模式仍然是传统企业数字化转型实践和理论研究中悬而未决的重要难题。本文创新性地识别出传统企业数字化转型的不同战略类型，并从战略与模式匹配的视角分析了企业数字化转型战略与转型模式的选择问题。具体而言，本文率先从数字化资源投入和组织适应性两个关键维度将企业的数字化转型战略划分为变革依赖型、生态导向型、业务主导型和技术主导型四种转型战略|在此基础上，本文又提出了传统企业数字化转型战略与转型模式匹配的过程模型，以期对传统企业数字化转型实践提供有价值的洞见与指引。

关键词: 数字化转型, 转型战略, 转型模式

Abstract: The choice of digital transformation strategies and transformation modes are the core issues of the research on firms' digital transformation. However, the digital transformation practice of traditional firms is not optimistic since the majority of firms' transformation fails to achieve expected results. Thus how to choose a digital transformation strategy and a digital transformation mode is still an unsolved important problem in both the theoretical research and the practice of traditional firms' digital transformation. This paper innovatively identifies the typology of traditional firms' digital transformation strategies, and then analyzes the selection of firms' digital transformation strategies and transformation modes from the perspective of strategy and mode matching. Specifically, this paper divides traditional firms' digital transformation strategy into four strategies-change-dependent, ecological-oriented, business-oriented and technology-oriented -by proposing two key dimensions, i.e., digital resource input and organizational adaptability. On this basis, this paper develops a new process model for matching traditional firms' digital transformation strategy and transformation mode, which provides valuable insights to the literature and the practice.

Key words: digital transformation, transformation strategy, transformation mode