居住流动性、语言极端性与信息分享意愿

摘要/Abstract

摘要： 移动社交网络为难以融入传统社交的流动人口提供了一种沟通平台，通过分享信息，建立社会联系，从而获得社会认可。以往的研究缺乏从社会影响的视角，去研究在线信息分享行为的影响因素，因此，居住流动性，即个体更换居住地的频率，对不同语言表达形式的在线信息分享意愿的影响研究，给信息分享理论提供了新的视角。本文研究了居住流动性和语言极端性对信息分享意愿的影响及其机理，研究结果表明：相对于低居住流动性个体，高居住流动性个体为了满足自身归属感的需求，将会避免极端性信息的分享。具体而言，当语言极端性高时，相比低居住流动性个体，高居住流动性个体的信息分享意愿更低。当语言极端性低时，低居住流动性的个体与高居住流动性的个体的信息分享意愿无差异（实验一和实验二）；归属需求是居住流动性和语言极端性交互影响信息分享意愿的中介变量（实验三）。

关键词: 居住流动性, 信息分享意愿, 语言极端性, 归属需求

Abstract: Mobile social networks provide a communication platform for migrants who are unable to integrate into urban social networks, so that they can share information with others, thereby establishing social connections and gaining social recognition. Not sufficient researches examine the antecedents to online information sharing from the novel perspective of social influence. Thus, the research on the effect of residential mobility, the frequency individual moves, on online information sharing with different linguistic expressions provides a new perspective for information sharing theory. This paper studies the joint impact of residential mobility and linguistic extremity on the willingness of information sharing and the mechanism behind this effect. Studies shows that compared to individuals with low residential mobility, individuals with high residential mobility are more willing to avoid high linguistic extremity information from sharing out of the need to belong. In detail, when linguistic extremity is high, individuals with high residential mobility have lower sharing intention of information, compared to individuals with low residential mobility. When linguistic extremity is low, there is no difference in the sharing intention of information between individuals with high residential mobility and individuals with low residential mobility (Study 1 and 2). The effect is mediated by need to belong (Study 3).

Key words: residential mobility, information sharing intention, linguistic extremity, need to belong

施婷, 陈洁, 钟佳玲. 居住流动性、语言极端性与信息分享意愿[J]. 管理评论, 2021, 33(8): 139-147,159.

Shi Ting, Chen Jie, Zhong Jialing. Residential Mobility, Linguistic Extremity and Information Sharing Intention[J]. Management Review, 2021, 33(8): 139-147,159.

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