考虑产品替代性、互补性的多主体E-供应链决策

摘要/Abstract

摘要：

考虑产品之间的替代性和互补性，文章构建了多主体E-供应链的分散决策模型和集中决策模型，分别给出它们的最优决策，然后，根据产品类型（替代性、互补性）不同，对E-供应链模型之间的最优决策进行比较，并分别设计了“佣金协调机制”。研究发现：（1）无论是替代性产品还是互补性产品，在集中决策下，网络平台的服务水平最高，E-供应链的总利润最大，而在分散决策下，掌控系统主导权的一方有利于提升自身的收益。（2）对于替代性（互补性）产品而言，网络平台的服务水平随着产品替代（互补）程度的增加而增加（减少），但产品的销售价格、制造商的收益、网络平台的收益均随着产品替代（互补）程度的增加而减少（增加）。（3）在集中决策下，替代性（互补性）产品的销售价格制定得最高（最低）。这些结论有利于进一步丰富完善E-供应链的理论基础。

关键词: E-供应链, 协调, 产品替代互补性, 多主体

Abstract:

Considering the substitutability and complementarity of products, this paper constructs two decentralized decision-making models and a centralized decision-making model of a multi-agent e-supply chain and studies the optimal decisions of each model. Then, aiming at products that are different in terms of substitutability and complementary, this paper compares the optimal decisions of each model and respectively designs a coordination mechanism based on commission distribution for each model. The research indicates that: (1) The service-level of network platform and the profit of e-supply chain are the highest in centralized decision-making model no matter whether the products are substitutable or complementary. However, the dominant enterprises can increase their own profits in decentralized decision-making models. (2) As to the substitute (complementary) products, the service-level of platform increases (decreases) with the growth of the degree of products’ substitutability (complementarity), but the sales price, manufacturer’s profit and platform’s profits decrease (increase) with the growth of the degree of products’ substitutability (complementarity). (3) The sales price of substitute (complementary) products reaches the highest in centralized decision-making model. Therefore, these conclusions can enrich and improve the theoretical basis of e-supply chain.

Key words: e-supply chain, coordination, substitutability and complementary of products, multi-agent

王玉燕, 于兆青. 考虑产品替代性、互补性的多主体E-供应链决策[J]. , 2020, 32(5): 255-268.

Wang Yuyan, Yu Zhaoqing. Research on Decision-making of Multi-agent E-supply Chain Considering Substitutability and Complementarity of Products[J]. , 2020, 32(5): 255-268.

参考文献

[1] Siddiqui A. W., Raza S. A. Electronic Supply Chains:Status&Perspective[J]. Computers&Industrial Engineering, 2015,88:536-556
[2] 李建英,李婷婷,谢斯博.构建"资金流"控制为主的电子商务税收征管模式[J].经济与管理评论, 2014,(3):113-120
[3] 朱镇,赵晶,王飞,等.电子供应链合作中IT使能合作优势的实现:基于关系观的实证研究[J].管理评论, 2015,27(2):168-177
[4] Valverde R., Saadé R. G. The Effect of E-Supply Chain Management Systems in the North American Electronic Manufacturing Services Industry[J]. Journal of Theoretical and Applied Electronic Commerce Research, 2015,10(1):79-98
[5] 方鸣,吴妍.关系资源、电子商务能力与企业绩效的关联研究[J].经济与管理评论, 2020,36(2):56-66
[6] Deng Z. L., Wang Z. Y. Early-Mover Advantages at Cross-Border Business-to-Business E-Commerce Portals[J]. Journal of Business Research, 2016,69(12):6002-6011
[7] Wang S., Cavusoglu H., Deng Z. L. Early Mover Advantage in E-Commerce Platforms with Low Entry Barriers:The Role of Customer Relationship Management Capabilities[J]. Information&Management, 2016,53(2):197-206
[8] Yang Z. F., Shi Y., Yan H. Scale, Congestion, Efficiency and Effectiveness in E-commerce Firms[J]. Electronic Commerce Research and Applications, 2016,20:171-182
[9] Shen B., Qian R., Choi T. M. Selling Luxury Fashion Online with Social Influences Considerations, Demand Changes and Supply Chain Coordination[J]. International Journal of Production Economics, 2017,185:89-99
[10] 周驷华,万国华.电子商务对制造企业供应链绩效的影响:基于信息整合视角的实证研究[J].管理评论, 2017,29(1):199-210
[11] 李健,王博,史浩,等.考虑消费者退货决策的两阶段电子商务供应链制造商回购策略[J].计算机集成制造系统, 2015,21(4):1089-1100
[12] 吴晓志,陈宏,张俊.考虑服务竞争的O2O供应链决策与协调[J].控制与决策, 2015,30(8):1453-1461
[13] Araneda-Fuentes C., Lustosa L. J., Minner S. A Contract for Coordinating Capacity Decisions in a Business-to-Business (B2B) Supply Chain[J]. International Journal of Production Economics, 2015,165:158-171
[14] Piera C., Roberto C., Giuseppe C., et al. E-procurement and E-Supply Chain:Features and Development of E-Collaboration[J]. IERI Procedia, 2014,6:8-14
[15] Li J. F., Ghadge A., Tiwari M. K. Impact of Replenishment Strategies on Supply Chain Performance under E-shopping Scenario[J]. Computers&Industrial Engineering, 2016,102:78-87
[16] 但斌,曲祯经,张海月,等.供应链中制造商应对强势零售商的混合渠道策略[J].管理评论, 2016,28(12):213-224
[17] 杨浩雄,孙丽君,孙红霞,等.服务合作双渠道供应链中的价格和服务策略[J].管理评论, 2017,29(5):183-191
[18] Panda S., Modak N. M., Sana S. S., et al. Pricing and Replenishment Policies in Dual-Channel Supply Chain under Continuous Unit Cost Decrease[J]. Applied Mathematics and Computation, 2015,256(C):913-929
[19] 李健,史浩.需求预测更新条件下两阶段电子商务供应链契约协调[J].运筹与管理, 2016,25(2):24-35
[20] 邵鹏.消费者网络对试用产品的"商家-平台"合作机制的影响[J].中国管理科学, 2016,24(2):76-83
[21] 刘春玲,黎继子,肖位春,等.电子商务环境下基于退货策略的MC决策与协调[J].科研管理, 2016,37(2):141-151
[22] 于辉,李西,王亚文.电商参与的供应链融资模式:银行借贷VS电商借贷[J].中国管理科学, 2017,25(7):134-140
[23] Cachon G. P., K k A. G. Competing Manufacturers in a Retail Supply Chain:On Contractual Form and Coordination[J]. Management Science, 2010,56(3):571-589
[24] 付娟,闵杰,赵菊,等.基于需求依赖库存的多制造商供应链博弈与协调模型[J].管理工程学报, 2016,30(3):195-201
[25] 胡劲松,徐元吉,刘芳霞,等.具有模糊需求的多商品流供应链网络均衡研究[J].控制与决策, 2012,27(5):665-672
[26] Sajadieh M. S., Fallahnezhadb M. S., Khosravic M. A Joint Optimal Policy for a Multiple-Suppliers Multiple-Manufacturers Multiple-Retailers System[J]. International Journal of Production Economics, 2013,146(2):738-744
[27] 陈敬贤,陈于,施国洪.基于批发价契约的多零售商横向转载的供应链协调[J].运筹与管理, 2013,22(6):123-131
[28] Cao E. B., Wan C., Lai M. Y. Coordination of a Supply Chain with One Manufacturer and Multiple Competing Retailers under Simultaneous Demand and Cost Disruptions[J]. International Journal of Production Economics, 2013,141(1):425-433
[29] Huang H., Ke H., Wang L. Equilibrium Analysis of Pricing Competition and Cooperation in Supply Chain with One Common Manufacturer and Duopoly Retailers[J]. International Journal of Production Economics, 2016,178:12-21
[30] Atasu A., Sarvary M., Wassenhove L. N. V. Remanufacturing as a Marking Strategy[J]. Management Science, 2008,54(10):1731-1746