企业市场地位、信息优势与创业导向：基于法制环境调节效应的考察

摘要/Abstract

摘要：

创业导向意味着对市场进入的决策与实践，是促进微观经济主体成长的基础动力。文章通过理论分析和实证检验，探讨了基于企业市场地位在信息优势条件下对企业创业导向的影响机制。由于信息并非对称且均匀地分布于整个市场当中，获得信息优势的企业则掌握了具有潜在经济价值的资源，可以激发企业的创业导向；企业的市场地位却不会必然增进企业的创业导向，企业可能更倾向于利用其市场地位获取利益。研究发现，企业的信息优势对企业的创业导向具有直接作用的同时，还与企业的市场地位产生了互补作用，信息优势在扭转非积极创业导向方面具有显著作用；同时，企业经营的法治环境的改善可以增强企业的互信与合作，减少企业间机会主义行为的发生，从而正向调节了企业市场地位与信息优势对创业导向的作用机制。

关键词: 市场地位, 信息优势, 法治环境, 创业导向

Abstract:

Entrepreneurial orientation means decision-making and practice of market entry, which is one of the driving forces for the growth of micro-economic entities. Through the theoretical analysis and empirical test, this paper discusses the influence of enterprises' market position on their entrepreneurial orientation under the condition of information advantage. As information is not symmetrical and evenly distributed throughout the market, information advantage means potential economic values, which can stimulate the entrepreneurial orientation of enterprises; enterprises' market position will not necessarily make enterprises to enhance their entrepreneurship, while companies may be more inclined to use their market position to obtain benefits. This research shows that information advantage has direct effect on enterprises' entrepreneurial orientation, and also plays complementary role with their market position. The information advantage has a significant effect in reversing the non-active entrepreneurial orientation brought by the market position. Furthermore, the improvement of legal environment can enhance the mutual trust and cooperation and reduce the occurrence of opportunistic behavior among these enterprises, thus positively moderating the mechanism in which information advantage and market position act on entrepreneurial orientation.

Key words: market position, information advantage, legal environment, entrepreneurial orientation

李德辉, 范黎波, 吴双. 企业市场地位、信息优势与创业导向：基于法制环境调节效应的考察[J]. , 2019, 31(4): 58-69.

Li Dehui, Fan Libo, Wu Shuang. Market Position, Information Advantage and Entrepreneurial Orientation:A Study on the Moderating Effect of Legal Environment[J]. , 2019, 31(4): 58-69.

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