驱动乡村产业融合发展的数字技术赋能要素结构与作用机理：基于扎根理论的探索性研究

摘要/Abstract

摘要： 基于137人的深度访谈和43份权威报刊样本资料，采用扎根理论方法提炼了驱动乡村产业融合发展的数字技术赋能要素并构建了作用机理模型。研究结果表明：①驱动乡村产业融合发展的数字技术赋能的内在本质可以解构为数字基础设施、数据资源供给、乡村产业融合主体蜂巢化、乡村产业融合数据关联能力、乡村产业融合数据生产能力5个数字化赋能要素。②数字技术通过组织赋能、结构赋能、场域赋能，分别实现数据资源部署、主体关系重构、数据关联能力与数据生产能力构建，进而推进乡村产业融合发展。③驱动乡村产业融合发展的数字技术赋能要素遵循“数据资源行动—数据能力生成—数据价值实现”作用机理。④5个数字化赋能要素作用机制如下：数字基础设施构筑的数据资源供给能够促成乡村产业融合主体蜂巢化，增强乡村产业融合数据关联能力和乡村产业融合数据生产能力，最终作用于乡村产业融合发展。

关键词: 数字技术, 数字化赋能, 乡村产业融合, 数字化融合发展

Abstract: Based on 137 in-depth interviews and a sample of 43 authoritative newspaper articles, this paper uses the grounded theory to refine the digital empowerment elements driving the digitized integration of rural industries through digital technology. Furthermore, a mechanism model illustrating the role of these elements is constructed. The results show that: (1) The intrinsic nature of digital technology driving the digitized integration of rural industries can be deconstructed into five digital empowerment elements: digital infrastructure, the supply of data resource, the honeycomb structure of industrial main bodies, the ability of data association, and the ability of data production. (2) Through organizational empowerment, structural empowerment, and contextual empowerment, digital technology systematically promotes the digitized integration of rural industries by deploying data resources, reconstructing subject relationships, and enhancing data correlation and production capacities. (3) The mechanism behind digital technology driving the digitized integration of rural industries follows the path of “data resource action → data capability generation → data value realization.” (4) The five digital empowerment elements operate as follows: the supply of data resource constructed by digital infrastructure facilitates the honeycomb structure of industrial entities, enhances the ability of data association and the ability of data production, ultimately contributing to the digitized integration of rural industries.

Key words: digital technology, digital empowerment, rural industry integration, digital integration development

陈武, 曾舒, 陈建安. 驱动乡村产业融合发展的数字技术赋能要素结构与作用机理：基于扎根理论的探索性研究[J]. 管理评论, 2026, 38(6): 44-57.

Chen Wu, Zeng Shu, Chen Jian'an. Structure and Mechanism of Digital Technology Empowerment Elements Driving the Integrated Development of Rural Industries—An Exploratory Study of Grounded Theory[J]. Management Review, 2026, 38(6): 44-57.

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