管理评论

管理评论 ›› 2025, Vol. 37 ›› Issue (3): 149-163.

• 电子商务与信息管理 • 上一篇    

区块链赋能平台治理的内在逻辑与实现机理——基于三方演化博弈视角

史萍萍1, 孙国强1,2, 石文萍3, 张玲3   

  1. 1. 山西工学院经济与管理学院, 朔州 036000;
    2. 山西财经大学组织创新与网络治理研究中心, 太原 030006;
    3. 山西财经大学管理科学与工程学院, 太原 030006
  • 收稿日期:2022-11-02 发布日期:2025-04-02
  • 作者简介:史萍萍（通讯作者），山西工学院经济与管理学院讲师，博士；孙国强，山西财经大学组织创新与网络治理研究中心教授，山西工学院经济与管理学院兼职教授，博士生导师，博士；石文萍，山西财经大学管理科学与工程学院讲师，博士；张玲，山西财经大学管理科学与工程学院副教授，博士。
  • 基金资助:
    国家自然科学基金面上项目（71872014）；国家自然科学基金青年项目（72104133）；教育部人文社会科学基金青年项目（21YJC630113）；山西省基础研究计划（自由探索）面上项目（202303021211141）；山西工学院高层次人才科研业务资助项目（010008）。

The Intrinsic Logic and Implementation Mechanism of Blockchain Enabled E-commerce Platform Governance—From the Perspective of a Tripartite Evolutionary Game

Shi Pingping1, Sun Guoqiang1,2, Shi Wenping3, Zhang Ling3   

  1. 1. School of Economics and Management, Shanxi College of Technology, Shuozhou 036000;
    2. Research Center of Organization Innovation and Network Governance, Shanxi University of Finance and Economics, Taiyuan 030006;
    3. School of Management Science and Engineering, Shanxi University of Finance and Economics, Taiyuan 030006
  • Received:2022-11-02 Published:2025-04-02

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摘要： 电商平台作为数字经济时代最主要的组织形式，在飞速发展的同时，滋生出许多负面问题。区块链技术的兴起与应用为平台治理提供了新的思路与方法。基于技术嵌入理论，从“结构赋能-功能赋能”两维度分析区块链技术赋能平台治理的内在逻辑。在此基础上，建立商家、消费者、平台企业演化博弈模型，通过博弈三方的策略稳定性与系统的演化稳定性分析，厘清区块链赋能平台治理的实现机理，并用数值仿真对结论进行佐证。结果表明：在区块链技术赋能平台治理的过程中，依托区块链的技术特征赋能实现“抑恶从善”“去伪求真”“宽严有度”的平台治理机制。三方初始意愿、上链效应以及监管成本是影响区块链赋能平台治理效能的重要因素，而商家投机行为是引发平台乱象的根源。鉴于以上结论，提出了构建基于区块链的平台治理体系、鼓励商家利用区块链技术提高自身业务的透明度和追溯性以及引导消费者参与区块链在线评价系统建设等建议，力图推进平台治理的现代化、智能化、高效化，实现电商平台高质量发展。

关键词: 区块链赋能, 平台治理, 治理困境, 演化博弈

Abstract: E-commerce platforms, as the most dominant form of organization in the era of the digital economy, have developed rapidly, but also generated many negative problems. The rise and application of blockchain technology provides new ideas and methods for platform governance. Based on the technology embedding theory, this paper discusses the logic of blockchain technology-enabled platform governance from the two dimensions of “structure-function”. On this basis, an evolutionary game model of businessmen, consumers and platform enterprises is established. The implementation mechanism of blockchain-enabled platform governance is clarified by discussing the stability of the strategy and the evolutionary stability of the system, and the conclusions are verified by numerical simulation. The results show that in the process of blockchain technology-enabled platform governance, relying on the technological characteristics of blockchain can achieve a platform governance mechanism that “upholds the good and the truth while restraining the evil and the false in a moderate manner”. The initial intention of the three parties, the on-chain effect and the cost of regulation are important factors affecting the governance effectiveness of blockchain-enabled platforms, while merchant opportunistic behavior is the cause of platform dilemma. Therefore, this paper proposes to build a blockchain-based platform governance system, encourage merchants to use blockchain technology to improve the transparency and traceability of their own business, and guide consumers to participate in the construction of a blockchain online evaluation system, so as to promote the modernization, intelligence and efficiency of platform governance and high-quality development of e-commerce platform.

Key words: blockchain empowerment, platform governance, governance dilemma, evolutionary game