从“思想融合”到“行动融合”——基于意义建构与资源行动视角的军转民机理研究

摘要/Abstract

摘要： 军工企业作为军民融合战略的重要实施主体，如何快速进行组织角色的转变，成为推动军民资源高效配置、凝聚军民创新合力的关键。本文以北奔重汽作为案例研究对象，借助意义建构与资源行动理论揭示企业军转民思想生成与行为响应的过程机制，力图为企业成功实现军转民提供理论借鉴。研究发现：①资源壁垒、运行机制壁垒、军民双元融合壁垒等，触发管理者通过意义建构过程形成军转民角色认知，并通过与组织层的互动推动企业从思想层面形成对军转民的认知。②企业基于认知采取“资源拼凑”“资源编排”“资源协奏”等行动，推动企业打破资源约束。③军转民壁垒的不断涌现以及组织战略与行动的适应性调整，促进企业实现依托型军转民到互动型军转民，再到耦合型军转民的跃迁。本文研究成果能够弥补现有文献对于军转民实现机理考量不足所造成的研究缺口，在此基础上，所提炼出的军工企业思维与行动转变路径，既是对军民融合理论的深化，也为企业军转民实践提供理论上的参考依据。

关键词: 军转民, 意义建构, 资源行动, 案例研究

Abstract: As an important implementing entity of the military civilian integration strategy, military industry enterprises need to quickly transform their organizational roles to construct a situational awareness of military civilian integration, which becomes the key to promoting efficient allocation of military civilian resources and consolidating military civilian innovation. This paper takes Beiben Heavy Duty Truck as the case study object, using the theory of sense-making and resource-focused action to reveal the process mechanism of the generation and behavioral response of organizational military civilian conversion ideas, aiming to provide theoretical reference for enterprises to successfully achieve military civilian conversion and promote deep integration of military and civilian. The findings are as follows: (1) The emergence of constraints such as resource barriers, operational mechanism barriers, and military civilian dual integration barriers has triggered managers to construct their role cognition of military civilian transition through the process of sense-making, and to promote the formation of shared cognition of military civilian transition from the ideological level through interaction with the organizational layer. (2) The organizational layer adopts actions such as “resource assembly”, “resource arrangement”, and “resource coordination” based on cognition to promote enterprises to break resource constraints. (3) The continuous emergence of military civilian transition barriers and the adaptability adjustment of organizational strategies and actions promote the transition of organizations from relying on military civilian transition to interactive military civilian transition, and then to coupled military civilian transition. The research results of this paper can contribute to the research gap caused by insufficient consideration of the mechanism of military civilian transition in the existing literature. Based on this, the thinking and action transformation path of military industrial enterprises extracted not only deepens the theory of military civilian integration, but also provides a solution for enterprises to break through the production boundary of military civilian products.

Key words: military-to-civilian, sense-making, resource-focused action, case study

张璐, 卢叶, 黄荟婕, 张强, 苑曙光. 从“思想融合”到“行动融合”——基于意义建构与资源行动视角的军转民机理研究[J]. 管理评论, 2025, 37(2): 263-274.

Zhang Lu, Lu Ye, Huang Huijie, Zhang Qiang, Yuan Shuguang. From “Integration of Thought” to “Integration of Action”: A Study on the Mechanism of Military to Civilian Conversion from the Perspective of Sense-making and Resource-focused Action[J]. Management Review, 2025, 37(2): 263-274.

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