转型有“道”，中小企业如何跨越数字鸿沟？——一个有调节的中介效应模型

摘要/Abstract

摘要： 加速数字化转型成为中小企业未来生存发展的必由之路。针对当前我国中小企业数字化转型存在的不敢不会不能转的数字鸿沟问题，本研究构建了一个被调节的中介效应模型，集中探讨了数字鸿沟情境下中小企业数字化转型的路径，重点分析了双元联盟网络的中介作用和调节聚焦的调节作用。通过对来自中小企业的404份有效问卷的数据分析发现：传统数字化转型和数字跳升两个数字化转型维度，均受到数字鸿沟的影响；双元联盟网络在数字鸿沟与数字化转型之间发挥中介桥梁作用；调节聚焦不仅抑制数字鸿沟对双元联盟网络的负向作用，而且正向调节双元联盟网络的中介作用。本研究从数字鸿沟视角为中小企业数字化转型提供了具体思路，有助于企业更加深刻地剖析自身存在的现实问题，明确数字化转型的实现过程和作用路径。

关键词: 数字鸿沟, 数字化转型, 双元联盟网络, 调节聚焦

Abstract: Facing the new generation of technological revolution coupled with the impact of the century epidemic, SMEs have to accelerate their digital transformation to survive and develop in the future. Aiming at the problem of digital gap that exists in the current digital transformation of SMEs in China, this study develops a mediated moderation model, focuses on discussing the functional path of SMEs’ digital transformation under the digital gap scenario, and focuses on analyzing the mediating role of the dual alliance network and the moderating role of the regulatory focus. Through the data analysis of 404 valid questionnaires from SMEs, it is found that the traditional digital transformation and digital jump are both affected by the digital divide; the dual alliance network plays the mediating role between the digital divide and digital transformation; regulatory focus not only suppresses the negative effect of the digital divide on the dual alliance network, but also positively moderates the mediating effect of the dual alliance network. From the perspective of the digital divide, the research provides specific ideas for the digital transformation of SMEs, which helps enterprises to more deeply analyze their own practical problems, as well as the realization process and function path of digital transformation.

Key words: digital gap, digital transformation, dual alliance network, regulatory focus

王丽平, 张赟昊, 武瑞娟. 转型有“道”，中小企业如何跨越数字鸿沟？——一个有调节的中介效应模型[J]. 管理评论, 2025, 37(2): 124-138.

Wang Liping, Zhang Yunhao, Wu Ruijuan. There Is a “Way” for Transformation. How Can SMEs Bridge the Digital Divide—A Mediated Moderation Model[J]. Management Review, 2025, 37(2): 124-138.

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