数字化战略认知与企业绿色转型：环境注意力的差异性中介作用

摘要/Abstract

摘要： 数字化和绿色化的深度融合为新质生产力发展创造了现实的可能性。现有研究主要关注宏观的数字化因素对企业绿色转型的作用，但忽略管理层数字化战略认知的内驱力。结合高阶梯队理论和注意力基础观，基于“认知—注意力—战略转型”理论框架，本文以2012—2023年沪深A股上市企业为样本，探究环境注意力配置策略在管理层数字化战略认知与企业绿色转型间的差异性中介作用。结果表明：①数字化战略认知水平越高，越能提高企业全要素生产率以及绿色创新程度。②相较于环境注意力聚焦策略的初期高运营成本，数字化战略认知水平越高，管理层越倾向于采取环境注意力分散策略，以搜索多样化信息和资源来提高企业全要素生产率。但相较于环境注意力分散策略所带来的冗余信息，数字化战略认知水平越高，管理层越倾向于采取环境注意力聚焦策略来深度搜索信息资源进行绿色技术突破，进而实现绿色创新。探究管理层数字化战略认知对企业绿色转型的差异性理论机制更有利于厘清数字化推动企业绿色转型的微观机理，这对新质生产力的形成和发展具有重要的理论和现实意义。

关键词: 新质生产力, 数字化战略认知, 绿色转型, 环境注意力

Abstract: The deep integration of digitization and greening creates possibilities for new quality productive forces. Previous studies mainly focus on the role of macro digital factors in corporate green transformation, but ignore the internal driving force of management’s digital strategy cognition. Taking A-share listed companies in Shanghai and Shenzhen from 2012 to 2023 as a sample and based on the theoretical framework of “cognition-attention-transformation”, this paper investigates the differential mediating role of environmental attention on the relationship between management’s digital strategy cognition and corporate green transformation from the combination perspective between upper echelons and attention-based view. The results show that: (1) The stronger strategic cognition a firm has toward digitalization, the better able it is to improve its total factor productivity and green innovation; (2) Compared with environmental attention centralization strategy that causes high operating costs initially, digital strategy, once cognized deeply, will motivate firms to adopt environmental attention decentralization strategy to search for diversified information and resources to improve their total factor productivity. However, in contrast to environmental attention decentralization strategy that brings about redundant information, digital strategy, once cognized deeply, will motivate firms to adopt an environmental attention centralization strategy to search for information resources in depth to make breakthroughs in digital technology, thus realizing green innovation. Itis essential to clarify the differential theoretical mechanisms of how management’s digital strategy cognition affects enterprises’ green transformation, and this not only helps to expand the existing literature on digitalization promoting enterprise green transformation, but also has theoretical and practical implications for pushing the formation and development of new quality productive forces.

Key words: new quality productive forces, digital strategy cognition, green transformation, environmental attention

马美婷, 吴小节, 罗紫婷, 黄山. 数字化战略认知与企业绿色转型：环境注意力的差异性中介作用[J]. 管理评论, 2025, 37(11): 219-231.

Ma Meiting, Wu Xiaojie, Luo Ziting, Huang Shan. Digital Strategy Cognition and Firms’ Green Transformation: The Different Mediating Role of Environmental Attention[J]. Management Review, 2025, 37(11): 219-231.

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