管理评论

管理评论 ›› 2025, Vol. 37 ›› Issue (11): 153-166.

• • 上一篇    

数字与绿色双转型对企业新质生产力的影响：效果评估与机制分析

王群伟1,2, 李振冉1, 来奥林1   

  1. 1. 南京航空航天大学经济与管理学院, 南京 211106;
    2. 南京航空航天大学"制造系统数智管理与低碳运营"江苏省高校哲学社会科学实验室, 南京 211106
  • 收稿日期:2024-08-13 发布日期:2025-12-17
  • 作者简介:王群伟（通讯作者），南京航空航天大学经济与管理学院教授，南京航空航天大学“制造系统数智管理与低碳运营”江苏省高校哲学社会科学实验室主任，博士生导师，博士；李振冉，南京航空航天大学经济与管理学院博士研究生；来奥林，南京航空航天大学经济与管理学院博士研究生。
  • 基金资助:
    国家社会科学基金项目（21&ZD110；24VRC099）；国家自然科学基金项目（52270183）；江苏省研究生科研与实践创新计划项目（KYCX23_0407）；南京航空航天大学博士学位论文创新与创优基金项目（BCXJ24-20）。

The Impact of Digital and Green Dual Transformation on New Quality Productivity of Enterprises: Effect Evaluation and Mechanism Analysis

Wang Qunwei1,2, Li Zhenran1, Lai Aolin1   

  1. 1. College of Economics and Management, Nanjing University of Aeronautics and Astronautics, Nanjing 211106;
    2. Humanities and Social Sciences Laboratory of Jiangsu Province for Digital Intelligence Management and Low-carbon Operations for Manufacturing System, Nanjing University of Aeronautics and Astronautics, Nanjing 211106
  • Received:2024-08-13 Published:2025-12-17

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摘要： 在数字与绿色双转型背景下，发展企业新质生产力能更有效地推动经济高质量发展。本文基于2008—2021年中国A股上市企业的数据，利用“宽带中国”和低碳城市试点政策分别作为“数字”和“绿色”政策的准自然实验，实证分析了数字与绿色双转型相较于单一政策在促进企业新质生产力发展方面的优势。研究发现，数字和绿色政策均能促进企业新质生产力发展，但双转型效果显著优于单一政策。随着时间推移，双转型政策效果逐渐增强。机制分析结果表明，双转型主要通过智能制造与创新驱动促进企业新质生产力发展。市场竞争度与企业社会责任均可以强化数字与绿色双转型对企业新质生产力发展的促进效果。异质性分析结果表明，双转型对非资源型城市企业、年轻企业以及高技术企业新质生产力发展的促进效果更加明显。此外，双转型还促进了企业营业总收入和就业增长，但同时增加了总成本。

关键词: 数字与绿色双转型, 新质生产力, “宽带中国”, 低碳城市

Abstract: In the context of digital and green dual transformation, enhancing the new quality productivity of enterprises can more effectively drive high-quality economic development. Utilizing data from A-share listed companies in China from 2008 to 2021, this paper uses the “Broadband China” and low-carbon city pilot policies as quasi-natural experiments for “digital” and “green” policies, respectively, to empirically assess the advantages of dual transformation over single policies in promoting the development of new quality productivity in enterprises. The study finds that both digital and green policies can enhance new quality productivity in enterprises, and the effect of dual transformation is significantly better than that of single policies. Over time, the effects of both dual transformation and single policies gradually increase. Mechanism analysis shows that dual transformation enhances new quality productivity in enterprises through smart manufacturing and innovation-driven development. Corporate financing constraints weaken the effect of green policies, while corporate social responsibility enhances the effects of both digital and green policies. Heterogeneity analysis shows that dual transformation has a more pronounced effect on enhancing new quality productivity for firms in eastern regions, firms in non-resource-based cities, and young as well as high-tech firms. Additionally, dual transformation has boosted firms’ total operating revenue and employment while also increasing total costs.

Key words: digital and green dual transformation, new quality productivity, “Broadband China”, low-carbon city