授权运营制度下公共数据产品与服务的两级定价模型

摘要/Abstract

摘要： 如今公共数据授权运营成为引领公共数据流通利用、释放数字经济活力的重要内容，授权运营模式下的公共数据产品定价引起社会的广泛关注。本文结合现实需求，在公共数据运营全生命周期视角下，基于公共数据授权运营的两级开发模式，首次建立公共数据产品与服务的两级定价模型。在基于成本溢价的价值评估定价基础上，将公共数据产品价格拆解为一级开发的授权使用费溢价和二级开发的技术服务费溢价两部分。同时，将公共数据资源价值评估纳入价格形成机制，基于层次分析-模糊综合评价法（AHP-FCEM）构建公共数据资源价值评估体系，并通过具体算例展示两级定价模型的实践流程。最后，结合两级定价机制与价值评估体系提出相应的政策建议。

关键词: 公共数据, 公共数据授权运营, 公共数据定价, 公共数据价值评估体系

Abstract: The authorized operation system of public data has become an important part of leading the circulation of public data and unleashing the vitality of the digital economy. The pricing of public data products under the authorized operation system has attracted widespread attention from society. Taking practical needs as the starting point, this paper establishes a two-level pricing model for public data products from the perspective of the entire lifecycle of public data operation for the first time, based on the two-level development model of public data. According to the cost-premium method of value evaluation, public data product prices are divided into two parts: the premium for authorized usage fee for primary development and the premium for technical service fee for secondary development. At the same time, the value evaluation of public data resources is included in the price formation mechanism, and a public data resource value evaluation system is constructed based on the Analytic Hierarchy Process and Fuzzy Comprehensive Evaluation Method (AHP-FCEM). The practical process of the two-level pricing model is demonstrated through a specific example. Finally, corresponding policy recommendations are proposed following the two-level pricing model and value evaluation system.

Key words: public data, public data authorized operation, public data pricing, public data value evaluation system

王锦霄, 陈刚, 汤珂. 授权运营制度下公共数据产品与服务的两级定价模型[J]. 管理评论, 2024, 36(7): 12-23,42.

Wang Jinxiao, Chen Gang, Tang Ke. A Two-level Pricing Model for Public Data Products and Services under the Authorized Operation System[J]. Management Review, 2024, 36(7): 12-23,42.

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