关键词: 乌卡时代, 高科技制造企业国际化, 权变理论

Abstract: This paper focuses on the typical industries related to data security and chip technology, especially the latecomer groups in the market with insufficient resource endowment. From the perspective of contingency, this paper discusses the process of their fighting against repressions and breaking out of marine blockade when the characteristics of VUCA in the international environment become increasingly serious. Based on the exploratory case of Uniview’s internationalization progress, we find that with its reach deep into the international market, Uniview first identifies the evolution and combination of market risk, institutional risk and industry risk, meanwhile gives full play to the entrepreneurship of “ambition, moral integrity and confidence” to develop an organizational culture of efficient execution, openness, autonomy and synergistic progress, and then re-directs its strategy from steady progress, exploration and innovation to circular enhancement, so as to survive and grow in a mixed environment of risks and resources throughout all stages. This research provides theoretical supplement for the internationalization of high-tech manufacturing enterprises under special circumstances, and provides practical suggestions for such enterprises to overcome disadvantages typical of latecomers, create a “dual circulation”, make use of overseas markets to achieve “corner overtaking”, and truly distinguish themselves as independent innovators.

Key words: VUCA era, high-tech manufacturing firms' internationalization, contingency theory