数字创业企业成长机理——基于杭州遥望的纵向单案例研究

摘要/Abstract

摘要： 在数字经济快速发展的背景下,数字创业成为企业利用数字红利创造价值的关键途径,数字创业理论亟待完善。本文在文献梳理的基础上提出"MOA-数字创业网络构建-创新绩效"的理论研究框架,以杭州遥望网络科技有限公司的数字创业成长过程为研究对象,运用纵向单案例的研究方法,构建数字创业企业成长机理理论模型。研究发现,从数字创业的前因条件来看,数字创业过程中的动机(motivation)由学习导向向技术导向再向市场导向演化;机会(oppor-tunity)来源于市场匹配,即数字技术与市场需求之间的匹配性;能力(ability)来源于通过不断创新和完善数字平台和数字技术实现数字赋能过程,使企业获得可持续的竞争优势。成长过程通过数字创业网络中的多主体互动实现,网络结构由初创时期的政府、金融机构、合作企业和数字用户四个基本主体构成,逐渐增加孵化器和大学及科研机构,数字创业网络的广度、强度和多样性随着企业的成长而增加。在价值增长方面,每个阶段产生的创新绩效通过资源积累和资源循环,使企业逐渐形成成熟的核心数字技术和数字平台,拥有稳定的数字用户群体,在多领域建立合作关系,在多元化经营的基础上形成全产业链生态圈。

关键词: 数字创业企业, 数字创业, 成长机理, 案例研究

Abstract: In the context of the rapid development of digital economy, digital entrepreneurship has become a key way for enterprises to create value by using digital dividends. Accordingly the theory of digital entrepreneurship needs improvement to catch up. On the basis of literature review, this paper proposes the theoretical research framework of “MOA-Digital Entrepreneurship Network Building-Innovation Performance”. Taking the growth process of digital entrepreneurship of Hangzhou Yowant Network Co., Ltd. as the research object and adopting the longitudinal single case study method, this paper constructs the theoretical model of the growth mechanism of digital entrepreneurship. The research shows that, as far as the antecedent conditions of digital entrepreneurship are concerned, the motivation of digital entrepreneurship evolves from learning orientation to technology orientation and then to market orientation; opportunity comes from market matching, that is, the matching between digital business and market demand; ability comes from the realization of digital empowerment process through continuous innovation and improvement of digital platform and digital technology, so as to enable enterprises to obtain sustainable competitive advantage; growth process depends on multi-agent interaction in digital entrepreneurial network, and the network structure is initially composed of four basic actors: government, financial institutions, cooperative enterprises and digital users in the initial period, and gradually joined by incubators, universities and research institutions; the breadth, strength and diversity of digital entrepreneurial network increase with the growth of enterprise; and in terms of value growth, by resource accumulation and recycling, the innovation performance of each stage helps the enterprise gradually form mature digital technology and digital platform, maintain a stable digital user base, establish cooperation relations in many areas, form a whole industry chain based on diversified operation and drive the development of relevant industries.

Key words: digital start-ups, digital entrepreneurship, growth mechanism, case study

马鸿佳, 林樾, 蒲清华. 数字创业企业成长机理——基于杭州遥望的纵向单案例研究[J]. 管理评论, 2024, 36(3): 258-268,288.

Ma Hongjia, Lin Yue, Pu Qinghua. Growth Mechanism of Digital Start-ups: Based on the Longitudinal Case Study of Hangzhou Yowant[J]. Management Review, 2024, 36(3): 258-268,288.

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