数字化平台赋能对平台惯例形成的影响研究

摘要/Abstract

摘要： 数字化平台已经成为企业实现竞争优势的重要支撑。本文主要研究数字化平台赋能对平台惯例形成的影响，在文献梳理和理论推演的基础上，构建了平台赋能对平台惯例形成的因果关系模型和系统流模型，并设定了系统参数，借助Vensim PLE软件进行了系统动力学仿真和灵敏度分析。主要结论包括：在仿真周期内，随着时间的推进，平台赋能对平台惯例形成的影响呈现出先增后减的倒U型态势，而企业内部的组织惯例会逐渐被平台惯例同化，程度逐渐降低；不同平台赋能程度的灵敏度分析结果显示，平台惯例会随着平台赋能程度的增加而上升。研究有助于揭示平台赋能对平台惯例形成影响的动态机制，是对数字经济和数字化平台领域研究的重要扩展，为企业的数字化转型和数字化平台管理提供了理论参考。

关键词: 平台赋能, 平台惯例, 数字化平台, 系统动力学, 仿真分析

Abstract: Digital platform has become an important support for enterprises to achieve competitive advantage, and it also plays a key role in platform routines formation, but few studies pay attention to this role. On the basis of related literature, we establish a system dynamics model, and with the help of Vensim PLE, we simulate the validation and sensitivity of the model. The simulation results show that: the impact of platform empowerment on the platform routines formation presents an inverted U-shaped trend over the time; enterprise organization routines will be gradually assimilated by platform conventions, and the degree will gradually decrease; in the same period, platform routines will increase with the increase of platform empowerment degree. The research contributes to revealing the dynamic mechanism of how platform empowerment influences platform routines formation, extends the research on digital economy and digital platform, and provides a theoretical reference for enterprises’ digital transformation and digital platform management.

Key words: platform empowerment, platform routines, digital platform, system dynamics, simulation analysis

宋晶, 陈劲, 孙永磊. 数字化平台赋能对平台惯例形成的影响研究[J]. 管理评论, 2024, 36(11): 227-234.

Song Jing, Chen Jin, Sun Yonglei. Impact of Platform Empowerment on Platform Routines Formation[J]. Management Review, 2024, 36(11): 227-234.

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