供应链中的快速反应和行为学研究:综述与展望

管理评论 ›› 2023, Vol. 35 ›› Issue (4): 303-310.

供应链中的快速反应和行为学研究:综述与展望

王辉¹, 易思源², 杨海丽¹

1. 重庆工商大学经济学院, 重庆 400060;
2. 重庆交通大学经济与管理学院, 重庆 400074

收稿日期:2021-11-08 出版日期:2023-04-28 发布日期:2023-06-01
通讯作者: 杨海丽(通讯作者),重庆工商大学经济学院副教授,博士。
作者简介:王辉,重庆工商大学经济学院讲师,博士;易思源,重庆交通大学经济与管理学院讲师,博士。
基金资助:
重庆市社会科学规划项目(2018PY15)；重庆市教委社会科学研究项目(20SGDHI108)；重庆工商大学校内项目(950320027；950121051)

Quick Response and Behavioral Research in Supply Chains: Review and Outlook

Wang Hui¹, Yi Siyuan², Yang Haili¹

1. School of Economics, Chongqing Technology and Business University, Chongqing 400060;
2. School of Economics and Management, Chongqing Jiaotong University, Chongqing 400074

Received:2021-11-08 Online:2023-04-28 Published:2023-06-01

摘要/Abstract

摘要： 企业实施快速反应策略的目的是减少供需匹配时的不确定性，近些年，因Zara的成功运用，该策略成为了供应链管理研究中的热点问题；同时，行为学在金融、营销等领域的研究也取得了巨大的成功，因此学者们开始探讨行为学在快速反应策略中的作用和影响。为方便了解这些研究的进展，本文对快速反应和行为学结合的研究进行了梳理，对其中的研究框架、方法和内容进行了总结，重点从零售商和消费者的行为角度进行了分析与探讨，并对该领域未来的研究方向进行了展望，希望对快速反应和行为学的后续研究提供一定的指导。

关键词: 快速反应, 零售商行为, 消费者行为, 策略行为, 综述与展望

Abstract: The purpose of quick response is to reduce the uncertainty of supply and demand matching. In recent years, this strategy has been successfully used by clothing retail giant Zara and become a research hotspot in supply chain management. At the same time, behavioral studies in the fields of finance and marketing have also achieved great success, so scholars have begun to explore the role and impact of behavior in quick response strategies. This paper summarizes the research framework, methods and content of the research, focusing on the analysis and discussion from the perspective of retailers and consumers. Finally, a research direction in this field is envisaged in the hope that future researches on quick response can gain some insights from this paper.

Key words: quick response, retailer behavior, consumer behavior, strategic behavior, review and outlook

王辉, 易思源, 杨海丽. 供应链中的快速反应和行为学研究:综述与展望[J]. 管理评论, 2023, 35(4): 303-310.

Wang Hui, Yi Siyuan, Yang Haili. Quick Response and Behavioral Research in Supply Chains: Review and Outlook[J]. Management Review, 2023, 35(4): 303-310.

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