管理评论 ›› 2023, Vol. 35 ›› Issue (3): 320-336.

• 案例研究 • 上一篇    下一篇

耗散驱动适应效应:数字化创新的主导逻辑——基于A网约车平台的纵向案例研究

韩文海1, 苏敬勤2   

  1. 1. 天津理工大学管理学院, 天津 300384;
    2. 大连理工大学经济管理学院, 大连 116024
  • 收稿日期:2021-01-08 出版日期:2023-03-28 发布日期:2023-04-28
  • 通讯作者: 苏敬勤(通讯作者),大连理工大学经济管理学院教授,博士生导师,博士。
  • 作者简介:韩文海,天津理工大学管理学院讲师,博士。
  • 基金资助:
    国家社会科学基金重大项目(21&ZD134);国家自然科学基金青年项目(71802040);辽宁省社会科学规划基金青年项目(L18CGL007)。

Dissipation-driven Adaptation: The Dominant Logic of Digital Innovation ——Based on an Online Ride-hailing Platform’s Longitudinal Case Study

Han Wenhai1, Su Jingqin2   

  1. 1. School of Management, Tianjin University of Technology, Tianjin 300384;
    2. School of Economics and Management, Dalian University of Technology, Dalian 116024
  • Received:2021-01-08 Online:2023-03-28 Published:2023-04-28

摘要: 本研究旨在揭示特定行业情境下数字化创新的主导逻辑,理论聚焦资源整合驱动价值共创与生态进化的路径与机理。基于“情境-过程-结果”框架展开网约车平台“A企业”的纵向案例研究。研究发现:第一,情境变迁影响数字生态系统的资源密度与资源液化程度,继而改变系统“信息熵”及企业的战略认知;第二,对创业、规制与转型的不同情境认知,导致资源整合驱动价值共创与生态进化遵循不同的主导逻辑,依次为“熵增逻辑”“熵减逻辑”与“反熵逻辑”;第三,伴随情境变化数字生态系统像生物体一样自组织进化——形成适宜消耗系统外部能量输入的结构并不断释放创生性,形成“耗散驱动适应效应”。上述发现源自经典管理理论假设之外的信息论与系统论对数字化创新主导逻辑的机理解读,丰富并深化服务主导逻辑与创生逻辑研究,为转型经济背景下平台企业数字化创新创业提供借鉴。

关键词: 耗散驱动适应效应, 信息熵, 反熵, 资源密度, 资源液化

Abstract: This paper aims to reveal the dominant logic of digital innovation in a specific industry context and focuses on the path and mechanism of resource integration driving value co-creation and ecological evolution. A longitudinal case study of the online ride-hailing platform “A” is carried out based on the “context-process-consequence” framework. The results show that: first, context change affects the resource density and the degree of resource liquefaction in the digital ecosystem, and then changes the “information entropy” and the strategic cognition of the enterprise; second, the different context cognition of entrepreneurship, regulation and transformation causes the resource integration driving value co-creation and ecological evolution to follow different dominant logics, which are “entropy increase logic”, “entropy decrease logic” and “anti-entropy logic” successively; third, as the context changes, digital ecosystem evolves itself like an organism——it forms a structure suitable for dissipating the external energy input of the system and constantly releases generativity, forming a “dissipation-driven adaptation”. The above findings are derived from the mechanism interpretation of digital innovation dominant logic by information theory and system theory other than the assumptions of traditional management theory, which enriches and deepens the research on “service dominant logic” and “generativity logic”, and provides reference for the digital innovation and entrepreneurship of platform-based enterprises under the background of transformation economy.

Key words: dissipation-driven adaptation, information entropy, anti-entropy, resource density, resource liquefaction