CSR投入下供应链决策与专利许可合同设计研究——基于三阶段博弈的分析

摘要/Abstract

摘要： 本文以专利持有企业、品牌企业以及OEM组成的供应链为研究对象，考虑品牌企业与OEM的CSR投入行为以及市场需求信息不对称，建立供应链三阶段博弈模型；通过模型分析，设计CSR投入下的最优专利许可合同，考察CSR投入对供应链均衡的影响。在此基础上，进一步考虑专利持有企业承担CSR情形与品牌企业决策产量及生产价格情形，对原始模式进行拓展。研究发现：专利持有企业会策略性地选择固定收费形式或者双重收费形式的专利许可合同；品牌企业与OEM的CSR投入不会影响专利持有企业对专利许可合同形式的选择，但会导致产品销售价格的降低；CSR投入对各个企业利润的影响取决于市场条件和CSR强度系数，但总是有利于提升消费者剩余和社会福利。

关键词: 专利许可, CSR投入, 供应链决策, 三阶段博弈

Abstract: This paper studies the optimal supply chain decisions and licensing contract in a supply chain with corporate social responsibility. We consider a three-stage game consisting of a patent holder, a brand manufacturer and an original equipment manufacturer under CSR investment and information asymmetry. And the influence of the CSR investment on the equilibrium and social welfare of a technology supply chain are analyzed. On this basis, a case of the patent holder assuming CSR and the brand enterprise deciding order quantity and outsourced production price are further considered. It is found that in the patent licensing stage, the patent holder will choose different forms of licensing contracts. And the decisions of manufacturing outsourcing are influenced by the patent licensing. CSR investment may not affect the forms of patent license contract, but the existence of CSR investment leads to the change of the supply chain’s enterprises’ optimal ordering and pricing decision. In conclusion, CSR investment may not decrease the performance of supply chain’s enterprises, but CSR investment is favorable for consumer surplus and social welfare.

Key words: patent licensing, CSR investment, supply chain decisions, three-stage game

金亮. CSR投入下供应链决策与专利许可合同设计研究——基于三阶段博弈的分析[J]. 管理评论, 2023, 35(3): 282-294.

Jin Liang. Patent Licensing and Supply Chain Decisions with CSR Investment： Based on the Perspective of the Three-stage Game[J]. Management Review, 2023, 35(3): 282-294.

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