管理评论

管理评论 ›› 2023, Vol. 35 ›› Issue (12): 73-83.

• 创新与创业管理 • 上一篇    下一篇

新型知识社区中区块链通证激励对用户知识共享的影响研究

李志宏, 乔贵鸿, 许小颖, 许娅楠   

  1. 华南理工大学工商管理学院, 广州 510640
  • 收稿日期:2020-09-07 出版日期:2023-12-28 发布日期:2024-01-30
  • 通讯作者: 乔贵鸿(通讯作者)，华南理工大学工商管理学院博士研究生。
  • 作者简介:李志宏，华南理工大学工商管理学院教授，博士生导师，博士；许小颖，华南理工大学工商管理学院副教授，博士生导师，博士；许娅楠，华南理工大学工商管理学院硕士研究生。
  • 基金资助:
    国家自然科学基金面上项目（72171089；72071083）；广东省自然科学基金项目（2021A1515012003）。

Research on the Effect of Blockchain Token Incentives on User Knowledge Sharing in the New-type Knowledge Communities

Li Zhihong, Qiao Guihong, Xu Xiaoying, Xu Yanan   

  1. School of Business Administration, South China University of Technology, Guangzhou 510640
  • Received:2020-09-07 Online:2023-12-28 Published:2024-01-30

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摘要： 随着区块链技术的发展，区块链通证激励正以其共享、自治的特点改变着在线社区知识共享生态链。为了研究区块链通证对社区知识共享的激励效果，本文从系统论的视角出发，以基于区块链通证激励的新型知识社区为研究对象，从用户子系统、知识子系统和通证子系统三个部分出发，构建新型社区知识共享通证激励的系统动力学模型，运用Vensim PLE软件对Steemit社区进行了仿真模拟和灵敏度分析。结果表明，本文构建的模型对新型社区中用户知识共享受通证激励影响的模拟效果较好，用户知识共享质量总体呈增长趋势。通证激励规则中参数的变化对社区知识共享影响显著。研究结果对新型社区的知识管理和社区治理具有借鉴意义，有助于推动社区高质量知识的涌现和创新。

关键词: 新型知识社区, 区块链, 知识共享, 通证激励机制, 系统动力学

Abstract: With the development of blockchain technology, blockchain token incentive is changing the online community knowledge sharing ecological chain through its characteristics of sharing and autonomy. In order to study the incentive effect of token on community knowledge sharing, this paper takes the late-model knowledge community based on blockchain token incentive as the research object from the perspective of system theory, and constructs the system dynamics model of late-model community knowledge sharing token incentive from three parts: user subsystem, knowledge subsystem and token subsystem. The simulation and sensitivity analysis of Steemit community are carried out by using Vensim PLE software. The results show that the model constructed in this paper has a good simulation effect on the impact of token incentive on user knowledge sharing in the late-model community, and the overall quality of user knowledge sharing shows an increasing trend. The change of parameters in token incentive rules has a significant impact on community knowledge sharing. The research results have reference significance for the knowledge management and community governance of late-model communities, and help to promote the emergence and innovation of high-quality knowledge in communities.

Key words: new-type knowledge community, blockchain, knowledge sharing, token incentive mechanism, system dynamics