管理评论

管理评论 ›› 2022, Vol. 34 ›› Issue (8): 217-228.

• 组织行为与人力资源管理 • 上一篇    下一篇

新冠肺炎疫情信息对民众风险认知和应对行为的影响机制研究

时勘1,2, 周海明3, 焦松明1, 郭慧丹4, 董妍4   

  1. 1. 温州大学温州模式发展研究院、教育学院, 温州 325035;
    2. 中国科学院大学经济与管理学院, 北京 100190;
    3. 山东科技大学公共课教学部, 泰安 271019;
    4. 中国人民大学理学院, 北京 100872
  • 收稿日期:2020-03-28 出版日期:2022-08-28 发布日期:2022-09-21
  • 通讯作者: 周海明(通讯作者),山东科技大学公共课教学部副教授,博士
  • 作者简介:时勘,温州大学温州模式发展研究院院长,教育学院教授,中国科学院大学经济与管理学院教授,博士生导师;焦松明,温州大学温州模式发展研究院,硕士;郭慧丹,中国人民大学理学院硕士研究生;董妍,中国人民大学理学院教授,博士生导师。
  • 基金资助:
    浙江省哲学社会科学新兴(交叉)重大项目(21XXJC04ZD);国家社会科学基金后期资助重点项目(19FGLA002);山东科技大学人才引进科研启动基金项目(2017RCJJ082)。

A Study on the Mechanism of How COVID-19 Information Influences the Public’s Risk Perception and Coping Behavior

Shi Kan1,2, Zhou Haiming3, Jiao Songming1, Guo Huidan4, Dong Yan4   

  1. 1. Educational School, Wenzhou Model Development Institute of Wenzhou University, Wenzhou 325035;
    2. School of Economics and Management, University of CAS, Beijing 100190;
    3. Public Course Teaching Department of Shandong University of Science and Technology, Tai'an 271019;
    4. School of Science, Renmin University of China, Beijing 100872
  • Received:2020-03-28 Online:2022-08-28 Published:2022-09-21

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摘要： 本研究通过对2144位居民的问卷调查,从风险沟通的视角入手,首先,考察了新冠肺炎疫情期间风险信息对民众应对行为的影响,探讨了风险认知的中介作用和民众心理紧张度的调节作用。研究结果发现,在风险信息上,治愈信息和患病信息对民众的风险认知影响最大,它显著地高于与自身关系密切的信息和防控措施的影响;其次,与2003年SARS期间风险认知因素空间位置图的结果相比较,新冠肺炎的“病因”从不熟悉和不可控的一端转向可控和熟悉一端,这表明,我国民众的风险认知能力比2003年有较大的改善。但是,“愈后对身体的影响”和“有无传染性”仍然处于不熟悉和不可控制一端;再次,我国新冠肺炎疫情中心地带的民众,在心理存在着“台风眼效应”;最后,疫情信息通过风险认知对民众的应对行为产生影响,这进一步验证了风险预测模型的适用性。同时,心理紧张度调节了风险认知在风险信息与应对行为之间的中介关系,这为今后应对重大公共卫生突发事件提供了可资借鉴的对策和建议。

关键词: 新冠肺炎疫情, 风险信息, 风险认知, 应对行为, 心理紧张度

Abstract: Through a questionnaire survey of 2,144 people, this study, from the perspective of risk communication, investigates the impact of risk information on people’s coping behavior during the epidemic and explores the mediating role of risk perception and the moderating role of people’s psychological tension. The results show that, in terms of risk information, healing information and infection information has the greatest impact on people’s risk perception, and such impact is much more significant than the impact of individual-related information and anti-epidemic measures. Compared with the results of spatial location map of SARS risk perception factors in 2003, the “etiology” of COVID-19 has shifted from the familiar and uncontrollable end to the controllable and familiar end. This suggests that individuals’ risk perception ability in 2019 is much better than that in 2003. However, the “ post-healing effects on body” and “ noninfectivity” are still at the unfamiliar and uncontrollable end. Furthermore, the psychological “Typhoon Eye Effect” exists in the population of the COVID-19 epidemic center. Finally, the epidemic information has an impact on the public’s coping behavior through risk perception, which further verifies the applicability of the risk prediction model, and psychological stress moderates the relationship between risk information and coping behavior. The conclusion of this study provides some suggestions and potential countermeasures for dealing with public health emergencies.

Key words: COVID-19, risk information, risk perception, coping behavior, psychological tension