用户社会创业企业的商业生态系统构建案例研究

摘要/Abstract

摘要： 近年来，如何通过商业方式解决社会问题成为理论界和企业界共同关注的议题。基于社会创业、效果逻辑和制度逻辑的理论视角，本文对用户进行社会创业活动如何推动商业生态系统的形成这一问题展开双案例研究。以聪明空气和好瓶这两家共益企业为研究对象，本研究归纳出关联用户已有经验、嫁接现有产品和技术、运用商业模式、创造社会价值、与相同主张的企业合作、匹配相关组织等6个维度，进而构建了从用户社会创业到商业生态系统形成的过程模型。本文从用户社会创业资源整合、平衡市场和社会属性、构建商业生态系统三个阶段阐释了核心企业的社会创业如何形成其商业生态系统的内在逻辑，深化了对商业生态系统形成机理的理解，对社会企业和商业企业等商业生态系统相关主体具有启发意义。

关键词: 社会创业, 商业生态系统, 共益企业

Abstract: In recent years,a hot topic on how to solve social problems through commercial path has drawn attention from both academic and business communities.From the perspectives of social entrepreneurship,effectuation,and institutional logic,this paper conducts a double case study on how user social entrepreneurship promotes the formation of business ecosystem.Taking two benefit corporations,Smart Air and How Bottle,as the research objects,this study refines six dimensions,including relating users' experience,grafting existing products and technologies in the market,applying business model,creating social value,partnering with companies that share the same value proposition,and joining professional organizations,and then constructs a process model from user social entrepreneurship to the business ecosystem formation.The paper explains the internal logics of how the social entrepreneurship of the core enterprises forms their business ecosystems from three stages:the integration of user social entrepreneurship resources,the balance of commercial and social attributes,and the construction of business ecosystem.This study provides an insight deep into the mechanism of business ecosystem formation and a guidance for social enterprises,commercial enterprises and other participants of business ecosystem.

Key words: social entrepreneurship, business ecosystem, benefit corporation

朱蓉, 温傲, 邓春平. 用户社会创业企业的商业生态系统构建案例研究[J]. 管理评论, 2022, 34(6): 341-352.

Zhu Rong, Wen Ao, Deng Chunping. A Case Study on the Business Ecosystem Construction of User Social Entrepreneurship[J]. Management Review, 2022, 34(6): 341-352.

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